Social Media Specialist

The Social Media Specialist will be responsible for planning, coordinating, and implementing social media campaigns and community growth strategies within timelines set out by the C-level management and head of marketing. You will also monitor and present project updates and reports to the senior team and the wider marketing team. Your work will be to support the growth and execution of the marketing strategy. You will also be expected to support ongoing operational marketing for the launch of new products and ensure maximum visibility throughout all our social media channels including Twitter, Facebook, Reddit, LinkedIn, Instagram, and Telegram.

You will be expected to regularly review the efficiency of campaigns and discover new ways to optimize their growth as well as understand the latest trends within the industry.

This role is remote with a preference for applicants in the Eastern Time Zone.

Reporting to the Marketing Director, the Social Media Specialist will be responsible for the following duties and obligations:

Key Responsibilities

• Develop and implement social strategies that drive community engagement and increase the Company’s brand awareness and user acquisition.
• Conceptualize, categorize, visualize, edit and execute every piece of social content that goes out.
• Create and manage social distribution plans and schedules that align with wider marketing and business efforts.
• Define and track key performance indicators and use these to report on your strategies and campaigns to the rest of the team and management.
• Put our community first, always. Make a positive impact in the hearts of our direct supporters and the larger community. Develop our social customer care strategy in partnership with our support team.
• Create synergies with the PR team to initiate joint projects which feature a high integration of social interaction.
• Network with industry professionals and influencers through social media outreach and leverage these relationships to benefit our PR and marketing efforts.
• Work with our product team to surface valuable customer feedback which can inform new product developments.
• Collaborate with Marketing and Product development teams to create social ‘buzz’.

Qualifications and Requirements

• 1 to 3 years of work experience in social media marketing, content development, and/or strategy in fintech, digital wallets, crypto, digital assets
• Bachelor’s degree in marketing or a related field
• Direct experience using social media management tools (Hootsuite, Sprinklr, Asana) and working with visuals, simple gifs, PS assets, videos, etc.
• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Ability to use data to communicate and report how social goals, strategy, and results, and how these relate to wider business aims.
• Strong copywriting and copy-editing skills
• Demonstrated self-starter, with the ability to work in a team environment with minimal oversight.
• Strong English communication skills, both written and verbal (only applications in English will be accepted).
• Experience prioritizing tasks, managing deadlines, adapting to changing priorities, and balancing short-term needs with long-term strategic initiatives.
• Proven ability to work in multidisciplinary teams with copywriters, designers, customer support, product managers, etc.
• Ability to deal with negative sentiment diplomatically and convert detractors to supporters.

Benefits:

• Work from home
• Benefits
• A competitive salary
• Diverse and dynamic work environment
• Work-life balance and support for career development

We thank all interested applicants, however, only those under consideration will be contacted.

RockWallet, LLC is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

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