Binance Accelerator Program - Paid Media

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?This role represents a unique opportunity for those ambitious marketers looking to understand the bigger picture of the broader mobile paid user acquisition space.As a Paid Media Specialist, you’ll be hands-on with most major paid ads platforms, including Google Ads, Meta, X, TikTok, Programmatic networks and more. You will assist in creative ideation, A/B testing, bid optimization and data analysis, all while ensuring cross-channel consistency in Binance’s communications and acquisition strategies. Bonus if you bring creative flair and can craft compelling narratives about Binance’s products.You’ll be working hand-in-hand with a full team of experienced performance marketers, and will report to the Paid Ads team lead. All whilst receiving full support from external stakeholders such as graphic and motion designers, data analysts, adtech engineers, PMMs, legal, localization, and regional marketing and operations teams.About Binance Accelerator Program Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE Who may apply: Current university students and recent graduates.

Responsibilities:

• Support the paid media management team on daily implementation and optimization tasks including, but not limited to campaign launches, bid optimization, AB testing, content ideation and reporting;
• Ensure solidity and coherence in cross-channel communication strategies;
• Assist our paid ads project manager on the management of ad hoc campaigns, eventually leading end-to-end campaign launch processes on their own.

Requiremenents:

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage;
• At least one year of experience managing any kind of paid advertising digital campaign, with a proven track record of meeting or exceeding KPI targets (CPI, CAC, ROAS);
• Proficiency in at least two of the following paid ad channels: Google Ads, Meta, TikTok, X or programmatic networks (the more, the better);
• Strong analytical mindset with the ability to draw solid conclusions from a given dataset;
• Experience conducting A/B tests across paid channels;
• Experience collaborating with cross-functional teams and translating their work into effective campaign ideas;
• Crypto enthusiast;
• Proactive mindset: not afraid of taking new challenges and ask for help.

Preferred Qualification:

• You have managed paid campaigns in-house for a fintech app, in multiple markets and across regions;
• You have worked at a very fast-growing startup;
• You feel comfortable working in a fully remote team environment.

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