Content Strategist

Join our small, fiery team on a mission to usher in the Bitcoin golden age.

About Shakepay

Shakepay is reimagining financial services to give every Canadian their fair shake, by making it bitcoin-friendly, secure, and rewarding. When Shakepay launched in 2015, it quickly became one of Canada’s fastest-growing financial institutions. Backed by top venture funds having raised $44M+ and trusted by over one million Canadians and counting. People who choose careers at Shakepay are helping shape a future of financial freedom, opportunity, and prosperity for all Canadians.

Content Strategist

Join the product design team at Shakepay and play a crucial role in educating and inspiring our current and future customers about the benefits of Bitcoin. We are looking for a skilled content strategist who can craft savvy communications that resonate with our audience.

In this role, you'll have the opportunity to keep our customers informed about the latest product updates and share exciting industry news with our community. Your work will extend across our product, the Shakepay website, and our customers' inboxes, supporting acquisition and retention efforts company-wide.

The ideal candidate will possess a blend of exceptional judgment, editorial prowess, creativity, and strategic thinking. Your ability to swiftly adapt to feedback and enhance your work to create relatable, accurate, and actionable content will be essential to your success.

If you're excited about shaping the future of money through compelling content, we encourage you to join our dynamic team at Shakepay and be part of our mission to make Bitcoin accessible and understandable to all.

You will

• Collaborate with stakeholders from various departments to generate innovative ideas for regular customer communications. Refine these ideas into compelling content suitable for a global audience, and meticulously proofread before final delivery.
• Engage with cross-functional teams to oversee the entire lifecycle mapping process and create content across different communication channels.
• Strategize, plan, and craft emails and other communications for product launches, company updates, and various marketing campaigns.
• Work closely with designers, marketers, and product teams to create impactful materials that shape our brand identity and aid potential customers in making well-informed decisions.
• Reinforce your narratives with thorough research, data, and a healthy dose of experimentation to ensure effectiveness.
• Analyze performance metrics to gain valuable insights into the effectiveness of your content strategies and identify areas for improvement.
• Define and reinforce Shakepay’s unique voice across all communication mediums.

Must have

• Mastery English
• A portfolio showcasing your relevant work, with a specific focus on email and newsletter writing.
• Exceptional ability to handle feedback and edits adeptly, collaborating with stakeholders across the company, including peers, subject matter experts, and the Legal team.
• Proven expertise in translating complex concepts into clear and accessible language for our audience.
• Previous experience working under tight deadlines to deliver timely and up-to-date content.
• Genuine enthusiasm for financial innovation and a strong alignment with Shakepay's mission.

Nice to have

• Experience with cryptocurrency or fintech content.
• Bilingual in French and English.

Why join? 

• Be part of a groundbreaking journey: you'll live on the frontier of financial innovation. Bitcoin is rewriting the rules, and Shakepay is at the forefront.
• Impact and scale: with only 2% of Canadians on Shakepay, the potential for growth is massive. You can help us bring Shakepay and bitcoin to all Canadians.
• Rewarding benefits: we offer competitive compensation (every shaker owns stock options), benefits (health, dental, paramedical, disability, etc), and generous vacation time.
• Embrace continuous learning: ambitious individuals with an insatiable thirst for knowledge will feel at home. Working at Shakepay means you'll be working in an environment that encourages constant growth and development.
• Get paid in bitcoin: choose to take a percentage of your salary in the hardest, soundest money the world has ever known.
• Work remote: work from anywhere in Canada. If you're in Montreal or Toronto, you can also work from our offices.

We understand that potential can be just as valuable as experience. If you're eager to learn, grow, and contribute to the mission but worry that you may not have the “right” experience, we still want you to apply. We encourage applications from everyone, regardless of background and life experience. We’re firm believers that a little bit of slope makes up for a lot of y-intercept.

Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.

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