Digital Marketing Lead | DeFi Role

Job description

We’re looking for a full time Digital Marketing Lead, someone with strong marketing expertise and solid understanding of Fintech/Web3/DeFi industry trends and behaviors.

Responsibilities: 

• Perform quantitative and qualitative market assessment (competitor analysis, customer segmentation, market trends etc.)
• Develop detailed marketing plan and roadmap, with measurable OKRs
• Work on the brand positioning; devising and implementing the marketing roadmap to increase brand awareness and customer sign ups to the platform
• Ensure alignment with other marketing team members, as well as designers and product managers
• Develop bold and engaging digital content and customer engagement strategies on social media, email and paid media
• Own marketing budgets, KPIs and OKRs
• Build and grow the Bolide community across Telegram, Twitter and Discord
• Develop measurement, analysis, and reporting for the CEO
• Manage a team of up to 5

Qualifications: 

• 5+ years’ experience working as a Marketing Manager or Product Marketing Manager or similar role, ideally in a Fintech/Blockchain industry
• Previous experience with PR and Marketing (Influence marketing, Affiliate Marketing, General Marketing etc.)
• Familiar with SEO optimization techniques
• Strong understanding of Fintech/Blockchain industry trends and behaviors
• Strong analytical abilities and experience with customer segmentation.
• Strong strategic thinker with a results mindset
• Outstanding communication skills and ability to quickly synthesize information
• Native English. Other languages are a plus
• Attention to detail, ability to deliver work under deadlines
• Excellent time management skills, ability to work independently

What we offer:

• Competitive salary
• 100% remote
• Employment or working under a service contract (full time or part-time)
• Amazing team

Website: www.bolide.fi

Discord: https://discord.gg/9Ar653yuRh

Twitter: https://twitter.com/Bolide_fi

Telegram: https://t.me/bolidechat