Marketing & Community Lead (Crypto/Web3)

Key Responsibilities:

• Conduct competitor analysis and market research to refine marketing strategies.
• Develop brand identity, including mission, positioning, and tone of voice.
• Define B2C/B2B audience segments and oversee landing page creation for waitlist sign-ups.
• Build and engage early communities (Telegram, Discord) with content and AMAs.
• Develop content strategy, run waitlist campaigns, and implement growth loops.
• Identify partnerships and conduct paid ad tests (Twitter/X, Facebook, Telegram).
• Establish user feedback loops and track KPIs for performance optimization.
• Manage marketing budget and resource allocation.

Requirements:

• 5+ years in crypto/Web3 marketing & community management.
• Expertise in brand development, digital marketing (SEO, SEM, social media), and campaign management.
• Strong knowledge of blockchain, ICOs, and crypto regulations.
• Experience with community platforms (X, Discord, Telegram) and growth hacking.
• Analytical skills for performance tracking and KPI measurement.
• Leadership experience and ability to collaborate across teams.
• Excellent English communication and networking skills in the crypto space.

Preferred:

• Existing Web3/crypto network.
• Experience with PR, media kits, and paid social campaigns.
• Passion for crypto industry trends.

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