👍 Featured Job Opportunity

Marketing Lead (B2B/PR focus)

Keyrock logoKeyrock

Jun 14

Keyrock was founded in 2017 and has quickly grown from 3 to around 70 people today. As an industry recognized liquidity provider and market maker, Keyrock is a leading European creator of algorithmic trading technologies in the digital asset space. With VC backing, a constantly expanding global client base and revenues growth 13x in 2021, Keyrock is one of Belgium’s fastest-growing fintech companies.

We’re currently active on over 80 exchanges and count numerous marketplaces and asset issuers among our clients, including some of the best-known companies in the crypto space. 

Keyrock's beating heart is its technical team filled with crypto and DeFi natives, software engineers, digital scientists and PhDs, who themselves are supported by university professors, industry-leading experts and a strong management team. Over the years Keyrock has become a company that is both idealistic and practical. 

Job Description

We are looking for:

A hands on Marketing Lead (ideally B2B-oriented) with 3-5 years of professional experience who is passionate about branding, storytelling and knows how to talk numbers. Ideally, you are skilled in leveraging brand and PR in order to increase Keyrock brand equity among both traditional financial institutions as the ever growing Web3 space. Your core mission will be to put Keyrock's brand top of mind as thought leaders in the digital asset space and change the perception of Keyrock from being a leading market participant to being perceived as a market driver and innovator. An ideal candidate is a versatile "growth hacker", with high-level understanding of tech tools supporting marketing, capable of conceptualising and executing innovative ways of building our brand recognition and acquiring customers.

Job description

  • You will be responsible for the operational execution of Keyrock's global marketing strategy. Ranging from conference marketing to online marketing funnel optimizations. 

  • Design and execution of growth hacking experiments to continuously refine the ways we build our brand and acquire customers

  • Website, social channels management 

  • Content creation and management 

  • PR and event/sponsorship management 

  • Marketing Performance Reporting and analytics 

Competences and skills 

  • Good understanding of DeFi and decentralised projects ecosystem

  • Strong social media knowledge with a focus on Twitter, Discord and LinkedIn. 

  • Project management and communication skills including the ability to oversee implementation of complex projects 

  • Problem-solving and decision-making skills, with the ability to analyse complex information to identify the key issue/action and drive resolution

  • Understanding of sales process and public relations dynamics and ability to translate it into action plan within realms of digital assets and DeFi

  • Operational excellence

  • Strong analytical capabilities under pressure

  • Team player

  • Able to thrive in an autonomous environment

  • General good understanding of capital markets is a strong plus

  • Strong written and spoken communication skills, fluent in written and spoken English 

  • Have a minimum of 3 year of professional experience within the field of marketing and/or at least 1 year professional experience in the digital asset space

Our recruitment philosophy

We believe the most important aspect of our recruitment process is self-awareness: we are looking for people who have a clear understanding of themselves and what they are looking for in their professional career. That means that we expect to work with people who not only have the right skills, but who have also made the conscious decision to look for a company in our industry and with our characteristics.

Our offer

  • A competitive salary package, including 25 days paid holiday plus national holidays

  • Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely 

  • The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence who all receive stock options from the first year

  • A ton of fun in a thriving and multicultural environment, with colleagues enjoying regular team building activities 

Keyrock offers you both a career and a large range of benefits that we will gladly discuss in the course of the application process.

As an employer we are committed to build an inclusive, diverse and non-discriminating work environment. We welcome employees of all backgrounds, ethnicities, genders, creed and sexual orientation. We hire, reward and promote entirely based on merit and performance.

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104 applications

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