About Us
Starke Finance is building a next-generation portfolio Management Platform within the Solana ecosystem. Our mission is to enable users to create, manage, and subscribe to personalized investment strategies, making decentralized finance (DeFi) accessible and innovative. With our platform entering the operational phase, we are seeking a Marketing Lead to shape and drive our marketing strategy, amplify our brand, and craft compelling communications that resonate with the industry and our users.
The Role
This is a unique opportunity for a talented individual to create and lead our marketing strategy from the ground up. As the Marketing Lead, you’ll play a pivotal role in shaping Starke’s public perception, overseeing end-to-end campaigns, and building a recognizable brand that aligns with our vision. You’ll work directly with the C-suite to define our marketing roadmap and execute strategies that enhance user acquisition, engagement, and retention.
We’re looking for someone who not only has creative ideas but also excels at executing them, with a proven track record in copywriting, social media management, and campaign strategy. If you’re passionate about crypto, DeFi, and marketing innovation, this is the perfect role for you.
What You’ll Do
Marketing Strategy & Execution:
- Develop and implement a comprehensive marketing strategy tailored to Starke’s target audience and business objectives.
- Collaborate with the C-suite to identify key goals and align marketing initiatives with platform milestones.
Brand Development:
- Build and refine our brand identity across all channels, ensuring consistency and appeal to crypto enthusiasts, DeFi users, and financial professionals.
- Create compelling copy for landing pages, platform communications, and external marketing materials.
Social Media & Campaign Management:
- Design, execute, and manage innovative multi-channel campaigns to drive awareness, engagement, and conversions.
- Oversee Starke’s presence on platforms like Twitter, Discord, LinkedIn, and Telegram, ensuring active engagement with the community.
- Work with influencers and livestreamers to promote the platform and its features.
Performance Analysis:
- Track and analyze campaign metrics to assess effectiveness and identify opportunities for optimization.
- Use data-driven insights to refine strategies and improve ROI.
Partnerships & Affiliates:
- Source and connect with affiliates and partnerships to expand Starke’s reach and credibility.
- Foster relationships with influencers and media outlets within the crypto and DeFi space.
Who You Are
Preferred Candidate Profile:
- You thrive in a fast-paced, ground-up environment and enjoy the challenge of building something new.
- Passionate about the crypto ecosystem with a deep understanding of DeFi trends, user behaviors, and social media dynamics.
- Skilled in crafting clear, engaging, and impactful copy for a variety of audiences.
Key Traits & Skills:
- Creative and Strategic: A trendsetter with unique, engaging ideas that drive results.
- Social Media Expert: Skilled at enhancing brand reach and user engagement across platforms.
- Analytical Mindset: Adept at interpreting performance metrics and translating insights into actionable strategies.
- Excellent Communicator: Exceptional at crafting compelling and precise marketing messages.
- Adaptable and Agile: Comfortable pivoting strategies in a rapidly evolving industry.
Requirements
- 5+ years of experience as a digital marketing lead in a Web2 or Web3 environment.
- Strong experience with SEO strategies and content optimization.
- Proven ability to source and manage affiliates, influencers, and partnerships.
- Familiarity with the Solana ecosystem and DeFi platforms is highly desirable.
- Demonstrated experience in executing data-driven marketing campaigns.
- Hands-on experience with tools like Google Analytics, Hootsuite, or other marketing platforms.
Why Join Us?
- Be a Trailblazer: Shape the marketing strategy for a cutting-edge DeFi platform in its growth phase.
- Work Remotely: Enjoy the flexibility to work from anywhere.
- Impactful Role: See the direct impact of your work in a fast-moving, innovative space.
- Collaborative Team: Work alongside a passionate team dedicated to revolutionizing decentralized finance.
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