Social Media & PR/Community Specialist

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Conceptualize and implement social media marketing and community engagement in the Greater China/APAC area
• Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Analyze daily sentiment on social media and leverage PR response & community content to affect it
• Develop strategies for social and community related content, social-led campaigns and social content frameworks across the region, working cross-functionally with PR, community, product and other related teams
• Perform PR/community crisis management for Mandarin communities
• Engage and build communities through one-on-one as well as one-to-many conversations, especially networking with KOLs in the Greater China/APAC area
• Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each, especially in negative sentiment
• Streamline social media accounts to ensure uniform content and tone of voice
• Source and manage influencers/KOLs to help drive engagement and brand awareness, as well as community & PR crisis management
• Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, KOLs, etc.

Requirements:

• Fluency in English is required for team communication
• Chinese language is essential for communication with Mandarin speaking communities
• Strong experience in social media and crisis management
• Experience in the blockchain/crypto space will be preferred
• Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
• Clear and concise style of communication, with a creative/fun spin when relevant
• Well-versed with Twitter, Facebook, Reddit, and Telegram
• Prior experience with YouTube, TikTok or Discord is an added advantage

Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.