Content Marketer

The Uniswap Labs team is building products to unlock value through universal exchange. We envision a future where digital economies flourish, and markets are transparent, global, and equitable.

Our products – the Uniswap Interface, the Uniswap Mobile App, and the Uniswap Extension – are powered by the Uniswap Protocol.  The protocol is the largest onchain marketplace, with billions of dollars in weekly volume across thousands of tokens on Ethereum and 8+ additional chains.

When you join Uniswap, you become part of a team that's reshaping the way value flows on the internet.

We’re looking for a detail-oriented, creative content marketer to join the team!

The Content Marketer will help to develop and execute content strategies that drive engagement, growth, and support our overall marketing goals. This person will be responsible for creating, managing, and optimizing a variety of content across different channels and mediums (including blogs, learning resources, product landing pages, and more).

The person in this role is dedicated to making complex concepts simple, focusing on the user, and always starting with “why”. You’ll also act as a steward for the Uniswap brand across the organization, helping field copy requests and other types of content requests within the org.

As the Uniswap brand expands to more and more users, we’re excited to bring someone on who helps us scale how and where we tell our story to new audiences. 🦄

We are headquartered in SoHo in New York City and this role will be NYC based.

Responsibilities

Content Strategy:

• Work alongside content team to research and implement strategies for launching in and growing audiences on organic channels (specifically those which support Uniswap in speaking to net new audiences, not existing social media channels)
• Support Content Lead in developing campaigns for net new audiences (to reach audiences outside existing crypto users)

Content Execution:

• Generate ideas for and create high-quality, engaging, and informative content for various platforms (blogs, website, videos, white papers, case studies, etc.)
• Work closely with designers, videographers, and other creatives to produce multimedia content (including creating content briefs and storyboards)
• Coordinate with growth and marketing team on creating content for landing pages and campaigns to drive product awareness and usage
• Develop educational content that simplifies complex concepts, always bringing things back to user benefits and how Uniswap creates the best experiences for our users
• Conduct competitive research, collaborate with our research team, and stay up-to-date on Uniswap products to ensure published and upcoming content is accurate and relevant to our audiences

Copywriting:

• Write copy that helps users understand Uniswap products (e.g., product launch blog posts, in-app notifications) and creates unique moments for users to connect with the Uniswap brand (e.g., copy for brand drops)
• Learn and adopt the Uniswap voice, creating simple, user-centric copy that embodies Uniswap's values and positioning
• Demonstrate flexibility and skill in writing a wide variety of copy, including paid ads, blog posts, product copy, and creative one-off projects

Requirements

• 3+ years of experience working as a content marketer
• Strong, clear writing skills
• Be a no-task-too-big, no-task-too-small team member
• Strong time management and prioritization skills with a proven track record to execute against deliverables
• Experience working with agencies to build content for brands
• Attention to detail and high bar for quality
• Passion for bringing new audiences onchain
• NYC based

Nice to haves

• Experience working in international markets or on content internationalization efforts
• Deep understanding of the crypto ecosystem
• Experience building out educational content in mediums like long-form written content, short-form video, and long-form video

Minimum full-time salary of $121,000-$135,000. Disclosure in accordance with New York City's Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.

Uniswap Labs' Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).

Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in E-Verify. You can view the E-Verify poster here and the Right to Work poster here.

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