WeWay is at the forefront of the Web3 revolution, building innovative solutions that empower individuals and businesses to harness the full potential of decentralized technologies. With a strong commitment to privacy, security, and user empowerment, we are dedicated to creating tools and platforms that facilitate seamless interactions in the decentralized digital landscape.
The main Responsibilities of the Marketing Manager are:
- Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, and engagement across multiple channels and platforms, with a focus on top CEXs and launchpads.
- Collaborate closely with cross-functional teams, including product management, design, and business development, to ensure alignment of marketing initiatives with business objectives and product roadmap.
- Lead the creation of compelling marketing collateral, including website content, blog posts, whitepapers, case studies, presentations, and social media content, to effectively communicate our value proposition and key messages to our target audience.
- Plan and execute targeted digital marketing campaigns, including email marketing, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising, to drive traffic and conversions.
- Analyze and interpret marketing data and metrics to measure the effectiveness of campaigns, identify areas for improvement, and optimize marketing performance.
- Build and nurture relationships with key stakeholders, industry influencers, and media outlets, including those within top CEXs and launchpads, to amplify our brand presence and thought leadership in the Web3 community.
- Stay informed about emerging trends and best practices in digital marketing, blockchain/crypto industry, and Web3 technologies, leveraging insights to inform marketing strategy and innovation.
Requirements:
- Proven track record of successful marketing leadership in blockchain/crypto industry.
- Strong understanding of digital marketing principles, tools, and tactics, including content marketing, email marketing, social media marketing, and analytics.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with our target audience.
- Strategic thinker with a data-driven approach to decision-making and problem-solving.
- Creative thinker with a passion for innovation and exploring new marketing opportunities in the Web3 space.
- Proficient understanding of Web3 and blockchain technologies, with strong experience working with launchpads and DeFi.
- Experience with marketing automation platforms, CRM systems, and analytics tools.
- Strong leadership and team management skills, with the ability to inspire and mentor a high-performing marketing team.
What We Offer:
- Competitive salary with the possibility of an increase based on performance (please provide your salary expectations)
- Friendly and robust team
- Continuous support, personalized approach to each team member, and opportunities for growth
- Opportunities for professional development and growth
- An inclusive and collaborative team culture
- A chance to be part of the revolutionary DeFi and Web3 space
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