Magic

Magic is a San Francisco-based company specializing in non-custodial wallet infrastructure, aiming to simplify Web3 adoption for enterprises and their users. Founded in 2018, Magic offers a software development kit (SDK) that enables businesses to integrate secure, user-friendly crypto wallets into their applications. This allows end-users to create wallets using familiar authentication methods such as email or social media accounts, eliminating the need for traditional private key management. Magic's solutions have been adopted by over 130,000 developers and have facilitated the creation of more than 20 million unique wallets. Their client portfolio includes notable brands like Mattel and Macy's, reflecting a broad application across sectors such as retail, music, fashion, and gaming. In May 2023, Magic secured $52 million in a funding round led by PayPal Ventures, bringing their total funding to over $80 million. This investment is intended to support the expansion of Magic's services into the European Union and Asia-Pacific regions, as well as to develop additional use cases for their technology. By providing enterprise-grade wallet solutions, Magic plays a significant role in bridging traditional businesses with the decentralized Web3 ecosystem.