Campaign Specialist

Hello Crypto Community!

Concordium is seeking an experienced Campaign Specialist to create marketing and advertising campaigns for a wider and visible reach of our blockchain, and the projects and partners that build on it. Your primary assignment is to create, execute, and monitor marketing campaigns across several channels, supporting the marketing team with content and strategy, and the commercial team with every new project or partnership that comes to Concordium. These channels include social media, digital campaigns across crypto social and digital advertising, influencers, AMA channels for crypto specific Telegram and Twitter, hackathons, and physical events. You will ensure that a new project or partnership is supported from end-to-end with the marketing and advertising they need to create brand awareness and demand for Concordium.

For every campaign activity, you will analyze and report on the performance and efficiency of the activity. You must also ensure that brand rules are maintained and create marketing materials such as product and sales collateral to support each campaign. You will be in charge of ensuring content is efficient by writing, proofreading, and editing content before being passed across different mediums. 

We’re looking for someone extremely passionate about crypto, DeFi, and blockchain, to genuinely and authentically drive interest to our chain through the campaigns you produce, fueling an ecosystem of thriving projects from the best developers in the community, and the biggest influencers in the world. You will be working with the brand and commercial team to ensure Concordium is known as a leader in the space, demonstrating the enormous opportunity to become a first mover and build on our chain. 

Your job will be to:

• Develop, execute and optimize digital campaigns for projects and partners of all sizes by designing an end-to-end visual and content strategy for all social media channels, influencers, PR, and more.
• Lead the execution of paid acquisition marketing programs to acquire quality grant applications for the grant program and external investment funds.
• Execute rapid deployment of online campaigns based on the needs of each project or partner.
• Develop and manage ongoing testing to further optimize ad creatives, landing pages on the website, and targeting segmentation.
• Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.
• Assist with evaluating and implementing the right analytics platform for the business and lead and champion adoption across the organization to enable end-to-end tracking for marketing efforts to conversion.
• Collaborate closely with Marketing Director and Digital Marketing Manager to go beyond reporting in order to evaluate conversion funnel effectiveness.
• Assist the data team with full systems integration such as Google Analytics and work with our SEO manager to ensure we're performing on niche keywords and phrases around DeFi, blockchain, crypto, and more.

We are looking for:

• Experienced in designing campaigns at a creative agency or studio level.
• Someone from the crypto/blockchain space with a proven track record of working with projects.
• Someone with a solid understanding of the crypto industry, terminology, and culture.  
• Individuals that have successfully and authentically created campaigns that drove awareness for anything in DeFi, layer ones, NFTs, ICOs, and more.
• A passionate person that knows how to build authentic relationships with projects and partners, giving them the brand and marketing support they need.
  
  This job is 100% remote and comes with a token allocation.