About UR
UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.
Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.
We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high-quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank.
Key Responsibilities
Identify and manage top-of-funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord
Build visibility on fintech/neobank comparison sites and other discovery platforms
Segment and target different user groups (airdrop hunters vs. genuine users)
Source and scale high-intent communities across APAC, SEA, and Europe (excluding US)
Lead paid performance marketing across X, Google, Meta, TikTok
Build a multi-channel acquisition strategy that drives traffic completing the user journey
Manage influencer/KOL acquisition funnels together with the KOL team
Support affiliate and community partnership channels
Work with Product/Ops on in-app growth loops such as referrals and incentives
Set clear KPIs, run experiments, and optimize for cost-efficient acquisition
Navigate KYC, fiat rails, and conversion friction points
Ensure channel strategies comply with ad rules and regulatory requirements
Adapt marketing approaches based on compliance constraints
Requirements
Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products
Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion
A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision-making
Experience running campaigns across APAC/SEA/Europe
Hands-on execution experience across paid channels and community-driven channels
Ability to build acquisition processes from scratch
Comfortable with fast-paced, early-stage environments
Growth Marketing Lead at Windranger Labs: FAQ
Is the Growth Marketing Lead role at Windranger Labs remote?
Yes — Windranger Labs is hiring this Growth Marketing Lead as a remote role, with a preference for candidates in Singapore. You can apply from anywhere unless the listing specifies a region.
What skills are required for the Growth Marketing Lead role at Windranger Labs?
This Growth Marketing Lead role is associated with the following skills and technologies:
- Remote
- Web3
- Marketing
- Non Tech
- KYC
- Legal
Read the full job description above for the complete list of requirements.
Is the Growth Marketing Lead role at Windranger Labs full-time or contract?
Windranger Labs is hiring this Growth Marketing Lead as a full time position.
How do I apply for the Growth Marketing Lead role at Windranger Labs?
You can apply for the Growth Marketing Lead role at Windranger Labs directly on this page using the Apply button. Remote candidates are welcome. Applications submitted through CryptoJobsList reach the employer directly.