Head of Marketing & Growth

Head of Marketing & Growth duties

• Reporting to the CEO
• Lead the marketing and user growth strategic directions across the Blank Network companies
• Conduct marketing research and business analysis to identify business opportunities
• Establish KPI’s and analytical approach to growth
• Participate in, and lead brainstorming sessions
• Collaborate with IP Entertainment partners (Feature production producers, Music Videos, Pop Culture creators) on marketing strategies for NFT projects
• Uphold and cultivate true long-term relationships amongst all partners, and stakeholders
• Keep abreast of the latest developments and opportunities in the NFT sector – how these can be capitalised upon
• Driving traffic to the various Blank Network websites, landing pages, social media, and other distribution channels
• Working with industry standard metrics such as AARRR (Acquisition – Activation – Retention – Revenue - Revenue) as well as utilising conversion rate optimization (CRO) principles and hacks
• Working on a lean start-up process
• Being data-driven a clear understanding of data, analytics, metrics and statistics.
• Develop social media communities (e.g. Discord, Twitter, Reddit, Meta, Youtube, etc.) and constantly engage users for acquisition, retention and activation
• Creates digital community guidelines & policies
• Create best practices for driving new users at various stages of a product’s life (beta, launch, general release, new season, etc)
• Manage multiple projects from concept through to completion

Candidate Background

• A predilection to learning new skills and exploring new concepts with a long-term view of professional development
• Highly experience in the NFT world and has done NFT marketing strategy in the past
• Excellent storytelling skills with a mastery of the English language
• Strong performance in building go-to market strategies with an understanding of how to push products in the current NFT market trend
• A vast and diverse network within the crypto space, including but not limited to influencers, KOL/KOC, content creators and Web 3.0 founders highly desirable
• Fluency with all core social channels
• Experience in building successful partnerships with other brands and projects
• Data-centric mindset with a good sense of expected impact each strategy would have
• Expert knowledge and interest in NFTs, DAOs and Web 3.0 is an advantage
• Naturally well-organised and unfazed when working towards deadlines
• Strong communicator, independent and driven individual
• Thrive in collaborative cultures and working cross-functionally with other departments and vendors to launch successful partnerships
• Strong curiosity or understanding of the NFT and blockchain landscape
• Open-mindedness and flexibility
• A can-do spirit is important, able to be adaptable
• Exceptional project management skills - detail-oriented, high degree of organisation skills

Incentive to join Blank Network

• Exciting opportunity to join a fast growing firm with a western culture
• A learning environment where you can deep-dive into the frontier of blockchain technologies and make an impact on active users.
• Exposure to a diverse environment covering multiple functions and regions
• Excellent long-term career prospects