Head of Marketing & Growth

Head of Marketing & Growth duties

• Reporting to the CEO
• Lead the marketing and user growth strategic directions across the Blank Network companies
• Conduct marketing research and business analysis to identify business opportunities
• Establish KPI’s and analytical approach to growth
• Participate in, and lead brainstorming sessions
• Collaborate with IP Entertainment partners (Feature production producers, Music Videos, Pop Culture creators) on marketing strategies for NFT projects
• Uphold and cultivate true long-term relationships amongst all partners, and stakeholders
• Keep abreast of the latest developments and opportunities in the NFT sector – how these can be capitalised upon
• Driving traffic to the various Blank Network websites, landing pages, social media, and other distribution channels
• Working with industry standard metrics such as AARRR (Acquisition – Activation – Retention – Revenue - Revenue) as well as utilising conversion rate optimization (CRO) principles and hacks
• Working on a lean start-up process
• Being data-driven a clear understanding of data, analytics, metrics and statistics.
• Develop social media communities (e.g. Discord, Twitter, Reddit, Meta, Youtube, etc.) and constantly engage users for acquisition, retention and activation
• Creates digital community guidelines & policies
• Create best practices for driving new users at various stages of a product’s life (beta, launch, general release, new season, etc)
• Manage multiple projects from concept through to completion

Candidate Background

• A predilection to learning new skills and exploring new concepts with a long-term view of professional development
• Highly experience in the NFT world and has done NFT marketing strategy in the past
• Excellent storytelling skills with a mastery of the English language
• Strong performance in building go-to market strategies with an understanding of how to push products in the current NFT market trend
• A vast and diverse network within the crypto space, including but not limited to influencers, KOL/KOC, content creators and Web 3.0 founders highly desirable
• Fluency with all core social channels
• Experience in building successful partnerships with other brands and projects
• Data-centric mindset with a good sense of expected impact each strategy would have
• Expert knowledge and interest in NFTs, DAOs and Web 3.0 is an advantage
• Naturally well-organised and unfazed when working towards deadlines
• Strong communicator, independent and driven individual
• Thrive in collaborative cultures and working cross-functionally with other departments and vendors to launch successful partnerships
• Strong curiosity or understanding of the NFT and blockchain landscape
• Open-mindedness and flexibility
• A can-do spirit is important, able to be adaptable
• Exceptional project management skills - detail-oriented, high degree of organisation skills

Incentive to join Blank Network

• Exciting opportunity to join a fast growing firm with a western culture
• A learning environment where you can deep-dive into the frontier of blockchain technologies and make an impact on active users.
• Exposure to a diverse environment covering multiple functions and regions
• Excellent long-term career prospects

Listed in: Cryptocurrency Jobs, Marketing Web3 Jobs, Research Web3 Jobs, Community Web3 Jobs, Content Web3 Jobs, Social Media Crypto Jobs, Discord Web3 Jobs, DAO Web3 Jobs, NFT Web3 Jobs, Data Web3 Jobs, Full Time Crypto Jobs, Remote Web3 Jobs.