Market & Community Lead

Tasks and Key responsibilities (some of the tasks could be subcontracted under the candidate's supervision and responsibility):

• Competitor Analysis: Monitor competitor activities, market trends, and industry developments to identify opportunities and inform strategic adjustments to marketing and community engagement approaches. Knowledge of target audience segmentation within the crypto space.
• Brand Development: Lead brand identity. Develop a comprehensive brand brief encompassing mission, positioning, and tone of voice. Define core brand values and establish a modern, accessible, yet reliable tone of voice.
• Audience Segmentation: Refine and define target audience segments for both B2C and B2B.
• Create Pre-Launch and Main Landing Page: Oversee the creation and optimization of a landing page focused on collecting waitlist sign-ups and communicating the value proposition.
• Community Foundation: Establish initial community channels (e.g., Telegram Chat, Discord). Develop and deploy content (3-5 posts) to engage early adopters.
• Community Engagement: Organize and facilitate community engagement activities, including cross-AMA (Ask Me Anything) sessions or roundtables with founders and other Web3 projects. Publish introductory stories about the project on platforms.
• Content Strategy & Creation: Develop an initial content plan.  
• Waitlist Activation & Engagement: Implement a soft waitlist campaign, including early adopter marketing campaigns and referral contests. Develop compelling incentives.
• Growth Loops: Implement growth mechanisms before launch.
• Partnership Identification: Identify potential infrastructure partners for cross-marketing opportunities and connect with relevant crypto communities for cross-promotion.
• Paid Ad Testing: Conduct small-budget A/B tests on Twitter/X, Facebook, or Telegram ads to refine messaging and direct users to the waitlist landing page.
• User Feedback Loop: Establish a system for collecting, analysing, and relaying community and user feedback to the product development team to inform feature enhancements and roadmap decisions.
• Performance Analysis & Reporting: Establish key performance indicators (KPIs) for all marketing and community activities. Track, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Budget Management: Manage and optimize the marketing and community budget, ensuring efficient allocation of resources across various campaigns and initiatives.

Key knowledge criteria for a marketing & community lead candidate:

• Brand Development: Knowledgeable in the development and realization of brand books for startup companies (specifically for crypto companies) , including branding strategy, visual identity and messaging.
• ICO listing: Blockchain and Cryptocurrency Understanding

- Strong grasp of blockchain technology, cryptocurrencies, and their underlying principles.

 - Familiarity with different types of tokens (utility, security, etc.) and ICO structures.

• Digital Marketing Expertise:

- Proficiency in digital marketing strategies, including SEO, SEM, and social media marketing.

- Experience in content marketing and community engagement, particularly for crypto projects.

• Campaign Management:

- Ability to plan, execute, and optimize marketing campaigns.

 - Familiarity with various marketing tools and platforms relevant to the crypto industry.

• Strategic Marketing Expertise:

- Proven experience in developing and executing comprehensive marketing strategies for tech or crypto companies.

- Ability to create a unique value proposition and positioning for crypto products/services.

• Community Engagement:

  - Ability to build and nurture communities around the crypto product, fostering user interaction and loyalty.

  - Experience with community platforms like X, Discord, Telegram, or Reddit.

• Regulatory and Compliance Awareness:

- Understanding of the regulatory landscape affecting crypto marketing

- Knowledge of best practices for compliant marketing in the crypto space.

• Data Analysis and Performance Tracking:

  - Strong analytical skills to assess marketing performance and ROI.

  - Ability to set and measure KPIs to refine marketing strategies continuously.

Qualifications:

• 5 years of experience in marketing, community management, or a related field, specifically within the Web3 and crypto industry.
• Proven track record of building and growing online communities.
• Strong understanding of crypto culture, trends, and user behaviour.
• Project Management Experience
• Experience with brand development, content strategy, and digital marketing campaigns.
• Familiarity with growth hacking techniques and referral mechanics.
• Excellent English written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced, evolving environment.
• Proficiency with relevant social media platforms (X, Telegram, Discord, LinkedIn).
• Familiarity with PR outreach and media kits.
• Experience running paid social media campaigns.
• Existing network within the Web3/crypto community.
• Excellent communication and presentation abilities.
• Creative thinking and problem-solving skills.
• Team Collaboration
• Passion for the crypto industry and a desire to stay updated on trends.