Marketing Director (Americas)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Execute the Binance marketing and growth strategy for the LATAM region
• Contribute to the marketing strategy with ideas to grow the Binance business in LATAM
• Spot opportunities and the main point of strategic decision on LATAM's marketing activities
• Execute on the activities associated with the marketing strategy
• Delivering digital content in the form of video interviews, podcasts, and webinars
• Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance LATAM stakeholders
• Maintaining and updating Binance's social media channels in the LATAM region, including responding to queries
• Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
• Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation in LATAM 
• Ensure the onboarding process is suitable for corporate clients
• Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
• Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance is continually leading the market
• Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar
• Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance digital marketing strategy in LATAM
• Represent Binance LATAM at industry events and in business development activities
• Prepare for and present at industry events such as conferences, panels and webinars
• Contribute to Binance’s position as a thought leader in the LATAM region & Global digital exchange industry  
• Represent Binance at regional industry events and in business development activities
• Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance's reputation
• Strict adherence to all Binance's internal security and confidentiality requirements
• Contribute to Binance's position as an ESG reporting entity in LATAM

Requirements:

• Bachelor's Degree in Marketing or Communications, or any other related field
• Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
• Proven marketing management experience with strong ownership and emotional intelligence
• Experience launching marketing initiatives
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Business level fluency in English and native level fluency in the designated local language
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done

Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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