Marketing Lead
atImmutable
Aug 21
Our unique platform-as-as-service enables game developers to easily create and operate marketplaces where players can then buy, sell and trade “in-game assets” (e.g., skins, weapons and tools) with each other. By leveraging the Ethereum Blockchain, for the first time ever, players have true ownership and control over their in-game assets.
We are backed by top-tier investors including Naspers Ventures, Galaxy Digital, Apex Capital and Coinbase. With US$15m raised in venture funding, and over US$6m in revenue from our genesis sale we are very well positioned to leverage our first-mover advantage globally and make ownership of in-game assets go mainstream.
Our first title, Gods Unchained, is already the number one blockchain game in terms of players, revenue and secondary asset trading. In fact, Gods Unchained has issued more in-game assets than all other blockchain games, put together.. More games are set to join the platform in 2020.
That's where you come in...
Job Description
A bit about us:Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs. Come and join us as we pioneer in this space!A bit about the role: We are looking for a talented Marketing Lead, to own the marketing and launch of the most anticipated mobile RPG in web: Guild of Guardians (GoG). GoG is Immutable's most anticipated Web3 mobile game with over 1M pre-registrations! This is an opportunity to evolve the global perception of the GOG brand and be a pioneer in crossing the chasm into a mainstream audience. You will be a senior strategic partner to the business, working closely with product, creative, production, community, and channels to lead the GTM strategy for GOG. Ideally, you're a passionate leader and a do-er, and you will be able to prioritise the most effective marketing strategy to make GoG a world-class Web3 game.
You will have the opportunity to:
- Develop, update and share a competitive analysis of competing mobile ARPGs, and NFT games in the industry
- Define the positioning and competitive advantage of the game and share across channels and community owners
- Create campaign briefs, develop go-to-market plans and define the player journey to guide global campaign execution and meet the strategic needs of Guild of Guardians marketing beats throughout the year
- Onboard a segment of mainstream gamers into the Immutable's ecosystem
- Manage the campaigns and initiative budgets in partnership with production teams and vendors to deliver projects on time and within budget
We would love you to have:
- 4+ years experience in brand marketing and product marketing or agency equivalent role
- Demonstrated success in launching successful brand and product marketing campaigns/initiatives
- Experience in gaming marketing OR experience with NFT/blockchain marketing
- A strong track record of collaboration and working across cross-functional teams
- Extensive knowledge of mobile gaming and web3 landscape
- Strong research and analytical skills to analyse the success of marketing campaigns (including advertising), develop competitor and consumer insights analysis
Some extra skills that would be awesome:
- Experience with NFT/blockchain gaming, mobile games a bonus
- A demonstrated involvement in existing crypto project(s)
Listed in: Cryptocurrency Jobs, Remote Web3 Jobs, Non Tech Web3 Jobs, Marketing Crypto Jobs, Research Web3 Jobs, Community Crypto Jobs, Developer Web3 Jobs, Web3 Web3 Jobs, Senior Web3 Jobs, NFT Web3 Jobs, Ethereum Web3 Jobs, Full Time Crypto Jobs.
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