🚀 Onchain Growth Hacker / Perf Marketing Lead

🌍 About Sapien

• Sapien is a decentralized data foundry connecting enterprises building specialized AI models with a global network of humans who source, structure, and verify high-quality training data.

• At the core is Proof of Quality, a system designed to answer two key questions every AI builder faces: Who created this data, and can it be trusted? It uses onchain incentives, staking, and reputation to align contributors and enforce quality automatically.

• Sapien powers data pipelines for companies like Amazon Zoox, the United Nations, Toyota, Lenovo, and Alibaba, supporting everything from autonomous driving and robotics to large language model evaluation and safety research.

• We’re building reliable infrastructure for human intelligence — an open protocol that lets anyone contribute to AI development and prove the quality of their work.

💡 Why Join

• Build at the intersection of AI and crypto — a once-in-a-generation convergence

• Join a lean, high-output founding team with deep experience in crypto and AI

• Earn both cash and token upside tied directly to your impact

• Contribute to a project already serving Fortune 100 clients, with 800K+ users, and support from Tier-1 investors

🎯 The Role

• Sapien is looking for a hands-on, onchain-native growth hacker — someone who’s actually built and scaled ecosystems, not just marketed them.

• You’ll be joining right after a major milestone (TGE) as we shift from product validation to ecosystem expansion. Your job is to create the playbook for growth.

• This role is for a technical, data-obsessed builder who knows how to grow onchain communities, measure traction, and scale token ecosystems from the ground up.

🔧 Core Responsibilities

1️⃣ Build the Growth Engine

• Hack distribution across onchain and offchain channels — grow Sapien’s reach through high-leverage surfaces like X, Discord, Telegram, PR, newsletters, and content collaborations. Build repeatable loops that drive new contributor and buyer inflow.

• Run technical, data-driven funnels — design and optimize marketing experiments end-to-end. Implement tracking, A/B tests, and conversion analytics to identify what compounds user activation and onchain engagement.

• Architect full-funnel user acquisition, from awareness → activation → retention → re-engagement

• Implement analytics and attribution across onchain + offchain touchpoints (Google, Dune, Nansen, etc.)

• Design and run fast, measurable growth experiments to find repeatable acquisition loops

2️⃣ Ecosystem & Onchain Growth

• Launch and manage community growth campaigns (airdrops, staking, ambassadors, referrals, etc.)

• Analyze cohort health, onchain activity, and incentive efficiency

3️⃣ Paid, Performance & Lifecycle

• Test and scale paid channels (X, Google, Reddit, CoinMarketCap, etc.) with ROI discipline

• Build lifecycle funnels: email drips, retargeting, onboarding flows

• Optimize CAC, LTV, and conversion metrics using data-driven insights

4️⃣ Growth Analytics & Reporting

• Own dashboards for growth, retention, funnel performance, and campaign attribution

• Identify drop-offs, leaks, and compounding growth levers

• Present metrics that directly tie marketing spend to user activity

🧩 You Are

• A proven onchain growth operator who can point to specific results — user growth, ecosystem expansion, and/or token traction

• Deeply onchain native — you understand wallets, DeFi flows, community culture, and data analytics

• A builder mindset — you experiment, hack distribution, measure, and iterate quickly

• Technically savvy — you speak the same language as product, data, and dev teams

• Comfortable with chaos, ambiguity, and speed — this is an early-stage rocket ship, not a corporate marketing department

💡 Bonus Points

• You’ve built or scaled an onchain community from 0 → 500K+ users

• Comfortable creating lightweight, data-rich content (threads, dashboards, visuals)

• Familiar with both offchain growth frameworks and onchain attribution models

🧭 Success Looks Like

• Consistent onchain activity and retention growth across cohorts

• Clear attribution dashboards connecting spend → activation → user flow

• Marketing infrastructure (tracking, CRM, paid stack) implemented and automated

💰 Compensation & Perks

• Competitive salary + token + equity upside

• Work directly with founders and leadership — no middle layers

• Direct impact on the growth of a live, fast-growing onchain ecosystem

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