Social Media & Community Manager

We are looking for a motivated Social Media Community Manager to manage and grow our company’s social media community on various platforms, including Twitter, Telegram, Discord and Instagram. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

 

Your main tasks include providing support for community members and responding to their feedback, fostering user-generated content, monitoring trends and topics that are relevant for the community, identifying potential problem areas that may have a negative impact on our brand reputation and suggesting solutions to said problems.

 

You will report to our company’s Marketing Manager and work alongside creative, marketing, and customer experience teams. You may also assist our Social Media Manager in creating and distributing social media content. We expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

 

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

 

Our ideal candidate will have experience in community management or similar fields. A Bachelor’s degree in Public Relations, Business Administration, or Marketing is considered an advantage.

 

Responsibilities:

 

1. Manage and grow our social media community on popular platforms, such as Instagram, Facebook, Twitter, and YouTube
2. Interact with our customers and community members on a daily basis
3. Respond to messages, complaints, inquiries, and feedback of the community members
4. Encourage the creation of user-generated content
5. Monitor recent social media topics and trends
6. Identify potential issues that may affect our brand image by monitoring customer reviews, social media conversations, and community forums
7. Suggest ways to improve our brand reputation
8. Collaborate with our Social Media Manager and relevant departments (creative, marketing, and customer experience) to develop social media content
9. Ensure all social media posts are published in accordance with our content calendar and brand’s compliance guidelines
10. Build and maintain relationships with influencers
11. Monitor the level of engagement and growth of our social media community using KPIs such as share of voice, growth rate, and engagement rate
12. Perform research on current benchmark trends and audience preferences
13. Design and implement social media strategy to align with business goals
14. Set specific objectives and report on ROI
15. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
16. Monitor SEO and web traffic metrics
17. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
18. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
19. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
20. Suggest and implement new features to develop brand awareness, like promotions and competitions
21. Stay up-to-date with current technologies and trends in social media, design tools and applications

 

Qualifications:

 

1. Bachelor’s degree in Marketing, Business Administration, Public Relations, or a similar field
2. Experience working as a Social Media Community Manager or a related role
3. Deep understanding of social media marketing strategies
4. Thorough knowledge of the most popular social media platforms (YouTube, Facebook, Twitter, and Instagram)
5. Excellent verbal and written communication and interpersonal skills
6. Ability to monitor website traffic and interpret social media engagement metrics
7. Keen eye for detail
8. Organized and able to multitask
9. Proven work experience as a Social media manager
10. Hands on experience in content management
11. Excellent copywriting skills
12. Ability to deliver creative content (text, image and video)
13. Solid knowledge of SEO, keyword research and Google Analytics
14. Knowledge of online marketing channels
15. Familiarity with web design
16. Excellent communication skills
17. Analytical and multitasking skills
18. BSc degree in Marketing or relevant field

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