Web3 Marketing Jobs in Europe

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.We are seeking an experienced Affiliate Relationship Manager with a proven track record in managing and growing affiliate partnerships. The ideal candidate will bring strong communication and crisis management skills, deep knowledge of referral/affiliate programs, and a growth-focused mindset. This role is crucial in strengthening relationships with matured affiliates (6–12+ months) and driving cross-product conversion across Binance’s suite of services including Futures, Earn, Options, and Web3 Wallet.

Responsibilities:

• Manage, support, and grow relationships with matured affiliate partners (post 6–12 months).Regularly assess and improve affiliate performance metrics across various KPIs
• Develop tailored growth strategies for high-potential partners and identify upsell opportunities
• Drive cross-product conversion across Binance offerings (e.g., Futures, Earn, Options, Web3 Wallet, Fiat, etc.)
• Work closely with cross-functional teams (Product, Ops, Marketing) to streamline affiliate-related initiatives
• Proactively manage partner expectations, resolve conflicts, and handle crisis communications professionally
• Provide data-driven insights and performance reports to optimize affiliate contributions to the business
• Maintain comprehensive documentation and CRM tracking of affiliate engagement, feedback, and campaign performance

Requirements:

• 3+ years of experience in affiliate marketing, partner relations, or growth marketing
• Proven success in managing affiliate or referral programs, ideally in fintech or crypto
• Excellent interpersonal and communication skills, with the ability to manage stakeholders across cultures and regions
• Demonstrated crisis and relationship management experience
• Data-driven mindset with ability to interpret metrics and identify growth opportunities
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages such as Spanish, Portuguese, Russian and Vietnamese would be an advantage.
• Self-starter with strong organizational skills and a collaborative attitude

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.