Deepcoin Exchange is an innovative CeFi platform for spot and derivatives trading from Asia founded in 2019 by a group of trading enthusiast and tech professionals. We aim to provide crypto enthusiasts with a way to invest in the new financial era and boost their decision. We are a group of strong, energetic people coming together to provide help the crypto industry grow and flourish.
Responsibilities:
- Reporting to the CEO
- Manage 5-10 employees on the marketing/BD team
- Lead the marketing and user growth strategic directions globally, localizing each market where possible
- Develop a marketing program and manage the system of employees for Deepcoin which includes a team of PR, Digital Marketing, social media, and Paid Media content to support the BD team
- Conduct marketing research and business analysis to identify business opportunities
- Establish KPI’s and analytical approach to growth
- Being data-driven a clear understanding of data, analytics, metrics and statistics.
- Participate in, and lead brainstorming sessions for your team
- Uphold and cultivate true long-term relationships amongst all partners, and stakeholders
- Keep abreast of the latest developments and opportunities in the crypto and web3 sector and how these can be capitalized upon
- Driving traffic to the various Deepcoin websites, landing pages, social media, and other distribution channels
- Working with industry standard metrics such as AARRR (Acquisition – Activation – Retention – Revenue - Revenue) as well as utilising conversion rate optimization (CRO) principles and hacks
- Working on a lean start-up process
- Develop social media communities (e.g. Discord, Twitter, Reddit, Meta, Youtube, telegram, etc.) and constantly engage users for acquisition, retention and activation
- Creates digital community guidelines & policies
- Create best practices for driving new users at various stages of a product’s life (beta, launch, general release, new season, etc)
- Manage multiple projects from concept through to completion
Candidate Background
- A predilection to learning new skills and exploring new concepts with a long-term view of professional development
- Highly experience working in the Crypto/Web3/Financial Exchange world and has done marketing strategy in the past
- Excellent storytelling skills with a mastery of the English language & Mandarin Chinese
- Strong performance in building go-to market strategies with an understanding of how to increase trading volume
- A vast and diverse network within the crypto space, including but not limited to influencers, KOL/KOC, content creators and Web 3.0 founders highly desirable
- Data-centric mindset with a good sense of expected impact each strategy would have
- Expert knowledge and interest in spot and derivatives trading and Web 3.0 is an advantage
- Naturally well-organized and unfazed when working towards deadlines
- Strong communicator, independent and driven individual
- Thrive in collaborative cultures and working cross-functionally with other departments and vendors to launch successful partnerships
- Strong curiosity or understanding of the NFT and blockchain landscape
- Open-mindedness and flexibility
- A can-do spirit is important, able to be adaptable
- Exceptional project management skills - detail-oriented, high degree of organization skills
Incentives to join Deepcoin
- Exciting opportunity to join a fast growing and hard working team
- A learning environment where you can deep-dive into the frontier of blockchain technologies and make an impact on active users.
- Exposure to a diverse environment covering multiple functions and regions
- Excellent long-term career prospects
- Strong compensation package and employee benefits
- Opportunity to travel
Listed in: Web3 Jobs, Marketing Crypto Jobs, Full Time Crypto Jobs, Pay In Crypto Web3 Jobs.