Senior Regional Marketing Manager
atKraken Digital Asset Exchange
As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto.
Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption.
But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions.
Kraken is backed by investors including, Money Partners Group, Hummingbird Ventures, Blockchain Capital, and Digital Currency Group, among others.
"We are empowering people to live simply, efficiently and more connected to others. We put our clients’ best interests first and foremost. They are at the heart of our company and drive everything we do. We believe in having a laser focus when pursuing our strategic goals and participate only in markets where we can make a significant contribution. We believe in complete transparency, deep collaboration and we never forget that people come first. Having this mindset allows us to grow and advance at a rate which others cannot." Jesse Powell, CEO of Kraken
Did you know that Kraken is now over 2,500+ fully-remote people from around the world? And we're hiring hundreds more in 2022 #werehiring #cryptocareers
Building the Internet of Money Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the adoption of cryptocurrency so the world can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture Explained to learn more about our internal culture, values, and mission.As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who have a long track record of building premium products for professionals and institutions as well as newcomers to the space. Kraken is committed to industry-leading security through our products like Kraken Pro, Kraken NFT, and Cryptowatch, with a focus on world-class customer support and crypto education for all. Become a Krakenite and build the internet of money!Proof of WorkThe TeamThe Regional Marketing team is new to the Kraken marketing org and is responsible for driving the growth and adoption of Kraken in select priority countries. In this role, you will work closely with the Head of Regional Marketing, Regional/Country Managing Directors, Regional Operations, Product, Marketing, Legal, Finance, Data Intelligence, and various other teams across the company to develop and execute country marketing strategies that maximize the success of Kraken and drive value for our clients in specific locales. The ideal candidate will have strategy and leadership experience in creating innovative and engaging marketing initiatives and programs in a results-driven, growth-focused, and sometimes ambiguous environment. You have shown success improving metrics across Awareness, Consideration, Acquisition, Onboarding, and Ongoing Engagement, and developed ambitious experimentation roadmaps for continuous innovation, all with a data-driven, customer-centric approach.The Opportunity- Identify what is most needed and most compelling to existing and potential clients in priority countries – and feed those insights back into the organization to influence regional and product strategy, prioritization, marketing, investment, and related messaging.- Lead the cross-functional development and execution of country marketing strategies and plans designed to drive desired business critical metrics (e.g., awareness, consideration, trial, adoption).- Monitor, analyze, and report on local marketing program performance and make recommendations to improve both the product offering itself and related marketing and messaging.- Identify and deliver new marketing opportunities to drive growth for Kraken in priority countries through brand, acquisition, incentives and promotions, engagement, partnerships, or other programs, with the potential to deliver client value at scale.- Partner with Managing Directors, Regional Operations, Product, and Marketing to deeply understand the business including vision, near-term and long-term goals, operations, technology, regulatory requirements, gaps & opportunities, and the P&L.- Lead the annual marketing planning process for select regions and countries, and continue to optimize and iterate on that plan throughout the year.- Identify and socialize key country needs and unmet growth opportunities through partnerships with Consumer Insights, UX research, 1st and 3rd party research, Analytics and Data Intelligence.- Partner with Brand to extend the Kraken brand narrative in priority regions and countries, defining the positioning, product features, and RTBs needed to deliver our promise to local clients.- Lead cross-functional teams in the development of go-to-market strategies and plans designed to drive KPIs. Work with marketing channel and capability owners (Media, Organic, Lifecycle, Social, Partnerships, etc.) and Creative teams, to support appropriate plans, including people and budgetary investment levels.Skills you HODL- Experience (8+ years) in product, product marketing, brand management, or integrated marketing - preferably with a fintech company/brand and/or technology company/brand.- Success in entering new countries and/or launching and scaling products and services that both drive the business and strengthen the brand. - Proven ability to lead in a matrixed environment.- Strong analytic skills and the ability to drive data-driven recommendations and decision-making. - Experience creating integrated marketing plans to support country and/or product launch and expansion efforts. - Expertise in one or more marketing channels a plus, particularly Acquisition and Lifecycle.- Ability to quickly grasp and develop acumen for regulatory, compliance, product, and cultural nuances across multiple countries. - Ability to confidently analyze business results and report performance to executive leadership and cross-functional teams. - Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs and environment, and meet deadlines. MBA Preferred. - Must love, have experience and/or be very interested in crypto. This role reports into the Head of Regional Marketing.Location Tagging: #US #EU #Canada #UK #LI-AG1Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 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