Web3 Marketing RWA Jobs

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

• Own the structured product line: Lead the planning, design, and innovation of the product roadmap, including Dual Investment, Discount Buy, and other yield-generating products
• Design product rules and yield structures in collaboration with Quant and Market Maker to drive competitive pricing, TVL, volume, and revenue
• Explore crypto × TradFi convergence opportunities including RWA, tokenized equities, and stablecoin yield products
• Analyze product data and user behavior to identify growth opportunities and propose effective operational strategies
• Partner with Marketing, BD, Risk, and Legal to drive product adoption

Requirements

• 3+ years of experience in financial products, with a strong preference for backgrounds in structured products, options trading, or wealth management; Web3/crypto experience is a plus
• Solid understanding of options fundamentals and crypto market dynamics, including common yield sources and arbitrage mechanics
• Outstanding communication, coordination, and project management skills, with the ability to drive complex projects to completion
• Strong user insight and innovative thinking, capable of translating user needs into product features
• Fluent in Mandarin, with working-level English for effective cross-team and partner communication

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.