Web3 Community DeFi Jobs
| Job Title | Company Name | Salary | Location | Tags | Posted | |
|---|---|---|---|---|---|---|
| Anagram | 80k-120k/year | RemoteWeb3Marketing | 3d | |||
Past and filled jobs: | ||||||
| SparkyFi | 5k-7.2k/year | 📍 100% Remote | Part TimeSocial MediaCommunity | |||
| Yieldschool | 3.5k-4k/month | RemoteWeb3ResearchTrading | ||||
| Alchemy | 📍 New York, New York, United States, San Francisco, California, United States | Web3DeveloperMarketing | ||||
| Aztec | RemoteWeb3DeveloperMarketing | |||||
| Kerneldao | INR 4000k-5000k/year | RemoteWeb3MarketingNon Tech | ||||
Jul 03, 2026
Role Overview
We’re looking for a passionate and data-driven Head of Product Marketingto help shape the narrative and go-to-market strategy for our products. You’ll play a pivotal role in introducing our products to the world, and building a strong community, brand and userbase for them. This role requires a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear, compelling messaging.
Responsibilities
Brand: Review, develop, and manage brand identity and strategy for Anagram
Comms: Manage comms for Anagram holding company, as well as for products that Anagram launches
Go-to-Market (GTM): Plan and execute GTM strategies for new products Anagram builds
Positioning & Messaging: Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions).
Content & Collateral: Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations.
Cross-functional Collaboration: Collaborate with the Build Team to ensure alignment on key initiatives.
Analytics & Optimization: Track performance of product marketing campaigns and optimize for reach, engagement, and conversion.
Requirements
Diverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand
3+ years of product marketing experience ideally at a crypto-native company.
Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry.
Experience working across the full marketing funnel — from awareness to retention.
Familiarity with community platforms (e.g., Discord, Telegram, X/Twitter).
Strong storytelling and copywriting skills with an eye for detail.
Self-starter who thrives in fast-paced, remote environments.
Ability to work on multiple different products in parallel.
Why Join Anagram?
Innovation at the Forefront: Work on a product that is breaking new ground in the crypto/DeFi space, with challenges and opportunities that are truly one-of-a-kind.
Comprehensive Exposure: Gain hands-on experience with every layer of the crypto/DeFi stack, from infrastructure to UX.
Dynamic Team Environment: Be part of a team that values radical thinking, open-mindedness, and relentless pursuit of excellence in a fun and collaborative environment.
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