CANDY

Candy Digital is a digital collectibles company specializing in officially licensed non-fungible tokens (NFTs) that connect fans with their favorite sports, entertainment, and cultural icons. Established in 2021 by Michael Rubin, Mike Novogratz, and Gary Vaynerchuk, Candy Digital has formed partnerships with major organizations such as Major League Baseball (MLB), Netflix, and DC Comics. Their product offerings include dynamic digital assets like MLB ICON NFTs, "Play of the Day" highlights, and the "MLB Stadium Series," featuring artistic representations of all 30 MLB stadiums. In 2021, the company secured a $100 million Series A funding round, valuing it at $1.5 billion, to expand its NFT offerings and enhance fan engagement through innovative digital experiences. In 2025, Candy Digital was acquired by Futureverse, integrating its extensive NFT library into Futureverse's blockchain infrastructure to further advance the metaverse and NFT space.