Cub3

Cub3 is a Web3 engagement platform that enables brands to create and manage customer loyalty programs by rewarding users with tokens for completing specific actions. Founded in 2022 and headquartered in Los Angeles, California, Cub3 offers a self-service tool that allows businesses to design campaigns directing users to perform targeted activities across both Web2 and Web3 platforms. These activities can include social media engagement, content creation, or real-world interactions, with users earning rewards such as digital collectibles, exclusive content, or discounts upon completion. By integrating blockchain technology, Cub3 ensures transparency and security in reward distribution, providing brands with valuable insights into customer behaviors through an analytics dashboard. In February 2023, the company raised $6.5 million in a Series A funding round led by BITKRAFT Ventures and Fabric Ventures, aiming to launch its Proof of Behavior™ protocol and platform that automates Web3 rewards based on real-world activities. Cub3's approach represents a significant advancement in extending loyalty programs beyond traditional purchase-based rewards, leveraging Web3 technologies to enhance customer engagement and retention.