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Dotty is the shameless mission to make saving the world possible for everyone.

The purpose of Dotty is to remove the price barrier from more sustainable fashion to ensure global adoption and scaling of sustainability innovation.

Imagine if more sustainable products were available to everyone in the same way as H&M or Ikea are today (instead of up to a 22x price difference between fast fashion and sustainability innovation today). Imagine if every choice you made that had better impact - an item you bought (or, better yet, did not buy at all)- directly increased the value of your wallet long-term. Let’s call it the democratisation of sustainability.

Yes, we are talking about individual impact tokenisation and building on web3 to make a positive impact.

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