At UTU we believe in a more human-friendly internet. We are pioneering digital models of trust built around human beings and how we naturally trust. UTU’s vision is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of our digital lives. We do this in service of our mission to protect data and privacy as we bridge the gap between how we trust in the real world, and how we are asked to trust online. UTU is kiswahili for “Humanity.” It reminds us of our home in Kenya and for whom we build this project.