Web3 Engineering Jobs in Bogota, Colombia
















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Binance | 3k/month | 📍 Colombia, Bogota | Web3RemoteMarketingEngineering | |||
Chainalysis | 📍 Bogotá, Colombia | Buenos Aires, Argentina | Mexico City, Mexico | RemoteMarketingSalesDeveloper |

Lifecycle Manager - LATAM
at Binance
Jul 23, 2024

Responsibilities:
- Drive and lead lifecycle marketing efforts across the Spanish-speaking Latam countries, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;
- Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;
- Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
- Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail;
- Measure, understand, and report critical metrics within the organization;
- Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns;
- Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;
- Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully;
- Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.
Requirements:
- 3-5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing;
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;
- Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred;
- Experience in user segmentation, customer lifecycle management, and A/B testing;
- Background in product development, product life-cycles, business process re-engineering, and continuous innovation;
- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis;
- Creative thinking for developing innovative marketing strategies and engaging campaigns;
- Strong organizational and project management skills to manage multiple campaigns and initiatives simultaneously;
- Proficiency in Microsoft Excel or Google Sheets;
- An innate propensity for urgency and outstanding work ethics;
- Spanish native and Fluency in English;
- Crypto enthusiast is a plus.


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Chief of Staff & SVP SalesTheStreet / Roundtable
CryptoJobsList has been great! About to hire 1 new rep and considering countless others as well.


Co-Founder and COOMultiverse
The application quantity is much more than anticipated! We also found several attractive candidates. The salary, location, and skill set range is very broad, making finding the right person for the job pretty easy. It’s not the first time we post an open position here, and that won’t be the last.


Co-Founder and COOStickies
We hired our Head of Social through CryptoJobsList and received an impressive talent pool of over 80 passionate individuals interested in working in the crypto space. After interviewing 10 candidates, we found the perfect fit for our team. The platform was easy to use, and the team was incredibly responsive and helpful throughout the hiring process. As a consumer web3 startup, we highly recommend CryptoJobsList for any company looking to hire top talent in the crypto industry.


Co-Founder, Head of Product & OpsID8R
We've had a first round of interviews with 5+ applicants from CryptoJobsList and, like last time, it has been our best source of leads. We are still in the process of doing a second round of interviews and anticipate closing the role in the next week or two.


HR DirectorP2P.org
At P2P.org, we recognize the importance of connecting talented individuals with exciting opportunities in the dynamic and ever-evolving world of cryptocurrency and blockchain. As a company at the forefront of the blockchain and crypto revolution, we know the importance of connecting with top talent in the industry. That's why we consider CryptoJobsList to be an invaluable resource for finding and attracting the best and brightest minds in this field. It has proven to be a valuable and effective tool in our hiring efforts and we are grateful for the opportunities it has presented us.


Co-Founder & CEOWalletChat
We have already made several hires via CryptoJobsList. So far, we are happy with each one of them. CJL offers an easy to use platform and the candidates we receive are generally well versed with and a good fit for the web3 space — which is a challenge when hiring via traditional platforms. On top of this, the team has been super responsive whenever we've tried reaching out and we feel like we are talking to a friend. Excited to keep seeing CJL grow together with us, as we deliver the future of wallet-to-wallet messaging!


Founder & COOAavegotchi | Pixelcraft Studios
We've got a really strong looking shortlist and will be having calls all through this week with those. I'm quite pleased with the results!


Chief of StaffUMA Project
We recently switched to using CryptoJobsList as our primary crypto job board provider, and I have been pretty impressed thus far with the talent coming through. The latest feature of having a dashboard is a game changer, so thank you!


Co-founderFloating Point Group
Kevin here, founder of Floating Point Group. I just wanted to say that you guys are killing it. Some of our best applicants are coming from your site. Very happy with what we’re seeing so far!


Co-founder & HostEpicenter Podcast
I'd recommend using CryptoJobsList if you're looking to hire someone in crypto, they cater to a number of different skill sets including marketing and community sales and business development traders and of course, developers and engineers. We hired our CMO here!


Head of People OperationsStatus
What made CJL stand out from other options? The availability oftalent that was really passionate about working in the crypto space. We received 150+ applications, interviewed 10 and hired the one from CryptoJobsList.


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Each time their services have been nothing short of exceptional. The platform has consistently provided us with a large pool of qualified candidates for various roles within our company. The user-friendly interface and the efficient recruitment process has made it easy for us to fill positions quickly and effectively. We are grateful for the help and support provided by CJL and highly recommend their services to anyone looking to fill roles in the crypto industry.

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We posted on CryptoJobsList looking for marketing help with community engagement, digital marketing and social media and found two highly qualified candidates within days! We interviewed and hired them within three weeks.


Project LeadTHORChain
We received over a dozen high-quality job applications in less than a week to this post. It has been very effective and would highly recommend. Service is excellent, UX simple. Thanks CryptoJobsList!


General ManagerMeld Gold
Great experience. We have had excellent candidates via Raman and the CryptoJobsList platform. Will definitely use again as we build out other components of the team!


Communications LeadKleros
CryptoJobsList drives more qualified leads than AngelList!


Cofounder & COOFleek
We've gotten great leads for developers from CryptoJobsList. I'm definitely a continuous user going forward!


Founder & CEODataStreamX
The quality of the candidates are by far more relevant and experienced than on other boards. They are in the crypto space and have the past experience to hit the ground running.


Co-founder & COOAID Technology
Each time their services have been nothing short of exceptional. The platform has consistently provided us with a large pool of qualified candidates for various roles within our company. The user-friendly interface and the efficient recruitment process has made it easy for us to fill positions quickly and effectively. We are grateful for the help and support provided by CJL and highly recommend their services to anyone looking to fill roles in the crypto industry.

Marketing & Communications DirectorAdel
We posted on CryptoJobsList looking for marketing help with community engagement, digital marketing and social media and found two highly qualified candidates within days! We interviewed and hired them within three weeks.