Marketing and Social Media Director

Ursa Finance logoUrsa Finance

May 23

Start up company building a next generation lending market on Berachain. Repeat founders coming back to work on another project, early stage working to fill the last core role on the team. Pre raise.

We are seeking a dynamic and experienced Social Media and Marketing Director to join our team. In this role, you will develop and execute a comprehensive strategic plan for our go-to-market efforts, assist in fundraising activities, and manage our social media presence. You will collaborate closely with our community moderators and business development team to enhance the community-facing aspect of our project.

Key Responsibilities:

- Strategic Planning: Develop and implement a strategic marketing plan that aligns with Ursa Finance’s goals and objectives. This includes market research, identifying target audiences, and creating effective marketing campaigns.

- Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and initiatives. Coordinate cross-functional teams to ensure seamless execution and alignment with business goals.

- Fundraising Support: Assist in fundraising efforts by creating compelling marketing materials, pitch decks, and presentations. Engage with potential investors and stakeholders to communicate Ursa Finance’s vision and value proposition.

- Social Media Management: Oversee and manage all social media channels, including Twitter, Discord, and Telegram. Develop engaging content, manage community interactions, and grow our social media presence.

- Community Engagement: Work closely with community moderators to build and nurture a vibrant and engaged community. Develop strategies to increase community participation and loyalty.

- Collaboration: Collaborate with the business development team to identify partnership opportunities and enhance brand visibility. Work with internal and external stakeholders to ensure consistent messaging and branding.

- Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and social media activities. Use data-driven insights to optimize strategies and achieve key performance indicators (KPIs).

Qualifications:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- Proven experience in a marketing or social media management role, preferably in the blockchain or DeFi space.

- Strong understanding of Web 3.0, blockchain technology, and decentralized finance.

- Excellent communication, writing, and presentation skills.

- Demonstrated ability to develop and execute successful marketing strategies.

- Proficiency in social media platforms and tools, including Twitter, Discord, and Telegram.

- Experience with fundraising and investor relations is a plus.

- Strong analytical skills and the ability to make data-driven decisions.

- Creative thinker with the ability to develop innovative marketing campaigns.

- Self-motivated, proactive, and able to work independently in a remote environment.

Benefits:

- All equity and largely performance based pay structure, you control how much you make.

- Flexible working hours and remote work environment.

- Opportunity to work with a cutting-edge DeFi project and innovative technology.

- Collaborative and inclusive team culture.

- Professional development opportunities.

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