Senior Product Marketing Manager

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

• Drive the go-to-market strategy across multiple Binance products. Define goals, audience, positioning and messaging of product launches, and drive execution of growth initiatives to achieve business outcomes
• Collaborate across business, marketing and regional teams to deliver on business goals and priorities
• Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
• Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
• Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
• Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
• Attract, coach and develop a talented team of world-class product marketers

Requirements:

• Embodies the Binance values:https://www.binance.com/en/blog/ecosystem/what-are-binances-core-values-900755
• Strong interest and experience in cryptocurrency space and community
• A strong track record of spearheading launches and marketing campaigns that drove significant business results
• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
• Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
• An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives.
• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote-first, and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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