About the role
We are building a new-generation fintech platform at the intersection of digital assets and payments.
We are looking for a Marketing Lead who can take ownership of how the brand is positioned, how users discover the product and how growth is achieved from day one.
This is a hands-on role. You will not only define strategy but also be involved in execution, developing sales channels, testing ideas and scaling what works.
What you will be responsible for
· Build and execute a brand awareness strategy prior to product launch, working within regulatory limitations
· Define and lead the go-to-market approach across EU markets
· Develop and manage user acquisition channels (paid, organic, partnerships, affiliates)
· Own performance metrics such as CAC, conversion and retention
· Lead content and communication strategy across social, web and campaigns
· Identify and develop partnerships and distribution channels
· Work closely with product and compliance teams to ensure alignment
Growth & visibility (SEO + AEO)
· Develop and execute SEO strategy (search traffic, content, rankings)
· Build AEO presence across AI-driven platforms
· Structure content for both search engines and AI tools
AI-driven marketing
· Use different AI tools for content creation, campaign development and analytics
· Identify tools that improve efficiency and scalability
What we are looking for
· 5+ years experience in fintech, crypto and payments marketing
· Strong understanding of growth marketing and performance metrics
· Experience launching or scaling products
· Ability to work independently and take ownership
· Clear communication and structured thinking
Nice to have
· Experience with major crypto exchanges or neobanks
· Experience in regulated EU fintech environment
· Experience with copy trading and other crypto products
· Experience with Telegram-based trading communities
How you work
· Ownership mindset and proactive execution
· Responsive, organized and reliable
· Focused on results, not only ideas
· Comfortable in fast-paced environments
· Strong hands-on execution mindset, with the ability to build, execute and scale marketing and sales activities independently in a startup setting
Compensation
Competitive salary + performance-based incentives
Listed in: Cryptocurrency Jobs, Full Time Crypto Jobs, Remote Web3 Jobs, Marketing Web3 Jobs, Trading Web3 Jobs, Sales Crypto Jobs.