Content Marketing Manager

Summary

Dynamic content lead who can develop and execute comprehensive content strategies aligned with marketing goals, collaborate cross-functionally, produces engaging multi-channel content, and oversees end-to-end content marketing ensuring consistency and alignment with brand guidelines which drives lead generation.

Role Responsibilities

• Develop and execute  a comprehensive content strategy aligned with overall marketing goals and business objectives.
• Collaborate with cross-functional teams to understand customer needs, industry trends, and product positioning for content planning.
• Produce engaging and high-quality content for various channels, including blog posts, whitepapers, case studies, social media, and more.
• Oversee and execute the end-to-end content creation process, ensuring consistency in messaging and alignment with brand guidelines.
• Liaise with SEO team to implement best practices to enhance content visibility and drive organic traffic to our website.
• Work closely on marketing campaigns  to conceptualize and execute integrated content that align with product launches, promotions, and other key initiatives.
• Leverage data and analytics to measure the effectiveness of campaigns and adjust strategies as needed.
• Develop content aimed at generating leads and nurturing prospects through the sales funnel.
• Create content for email campaigns, landing pages, and other lead generation efforts.
• Manage and grow our social media presence by creating and curating relevant and shareable content.
• Collaborate with internal teams, including sales, and design, to ensure cohesive messaging across all touchpoints.
• Provide content support for sales enablement, ensuring sales teams have the resources needed for effective communication.

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