Growth Marketing & Operations Lead

BitMEX logoBitMEX

Mar 02

BitMEX is one of the earliest cryptocurrency exchanges with a derivatives trading platform. BitMEX was founded in 2014. However, it was with the introduction of perpetual futures that the exchange became immensely popular.

BitMEX truly revolutionised the industry by introducing perpetual industry and changed how traders thought of trading Bitcoin. The exchange is registered in Seychelles.

BitMEX is mainly based out of Hong Kong. However, they do have offices in other US cities such as Chicago, Milwaukee, New York, and San Francisco.

If you're looking for BitMEX Jobs, expect to be extremely competent. With the popularity of the exchange, they expect their employees to be the best in their fields. If you feel you are, check out some of the jobs below:

About Us

BitMEX stands as a globally leading exchange for crypto derivatives, offering traders a professional-grade trading platform. Since its inception in 2014, BitMEX has maintained an impeccable security record with “no coin lost, ever!”.

Our platform caters to cryptocurrency derivatives traders by providing low latency, deep liquidity, and maximum availability. Currently, BitMEX offers more than 100 derivatives contracts, 11 pairs for spot trading, and an easy covert function between 30 different cryptocurrencies.

In 2015, BitMEX revolutionised the market by inventing the Perpetual Swap, which has since become the most widely traded crypto product. Demonstrating a commitment to transparency, since 2021, BitMEX has been among the first exchanges to regularly publish its on-chain Proof of Reserves and Proof of Liabilities, ensuring that the funds available exceed the total client balances."

For more information on BitMEX, company initiatives, product listings, launches and competitions, please visit the BitMEX Blog or www.bitmex.com, and follow our Discord, Telegram and Twitter.

Overview

As part of our Marketing Team, we're seeking an exceptional Growth Marketing & Operations Lead  to develop and execute growth strategies for BitMEX Traders.

Reporting directly to our Chief Growth Officer, you'll be responsible for our growth marketing and customer engagement whilst overseeing a team of content marketing and CRM specialists. We expect you to design, implement, and execute growth campaigns to double our market share in 2024. 

You'll work closely with our teams from Sales and Customer Support to enhance customer engagement and collaborate with Product and Engineering for successful feature launches and user acquisition. This specifically includes creating scalable trader engagement programs like competitions and community engagement campaigns.

We're looking for an experienced, hands-on marketing manager, data-driven and highly organised, with a track record of successful growth projects. Experience in crypto/FX trading, crypto community growth marketing, or gaming is advantageous, as is an understanding of crypto derivatives trading.

Key Responsibilities

  • Grow our base of active traders and grow the trading activity of existing/re-activated traders.
  • Strategise, develop and execute integrated growth marketing campaigns.
  • Specialize in planning, managing and executing end-to-end marketing campaigns such as trading competitions or social media / community engagement campaigns.
  • Manage budgets and campaigns across all digital channels to drive strong return on investment and optimize campaign performance.
  • Manage the distribution of our own loyalty and utility token.
  • Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Continuously track status on all processes, deliverables, deadlines, results from planning phase until post mortem.
  • Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels.
  • Create and manage content calendars for projects and campaigns.

Qualifications

  • 10+ years work experience in marketing, growth marketing or CRM of which at least 3 years within crypto trading, online brokers or gaming industry.
  • Demonstrated track record of delivering on growth metrics and revenue generation.
  • Broad knowledge of an online customer journey, especially in crypto trading or gaming industry.
  • Experience in managing B2B2C and B2C user acquisition and user engagement campaigns like competitions and guerilla marketing campaigns.
  • Experience in social media marketing, product marketing lifecycle, growth marketing strategy and paid-promotion.
  • Highly organized and able to multitask, detail-oriented, data-driven with strong decision making skills.
  • Revenue-focused and entrepreneurial mindset
  • Skilled team manager that remains hands on and comfortable with execution and delivery.

#LI-CH1

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