Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Key Responsibilities
- Strategic Leadership:
- Define and execute the overall marketing strategy to position the company as a leading crypto exchange.
- Collaborate closely with the executive team to ensure marketing initiatives align with overall business objectives and drive revenue growth.
- Oversee brand strategy to ensure consistent, compelling messaging across all markets and channels.
- Growth & Acquisition
- Lead user acquisition efforts through performance marketing, strategic partnerships, influencer collaborations, and referral programs.
- Develop and implement strategies to increase trading volume, liquidity, and user engagement.
- Leverage data-driven insights to optimize marketing ROI and maximize customer lifetime value (CLV).
- Community & Ecosystem Development
- Drive global community-building initiatives across online platforms (Discord, Telegram, X/Twitter) and offline events (meetups, conferences).
- Partner with product, business development, and ecosystem teams to execute co-marketing campaigns and foster ecosystem growth.
- Monitor community sentiment and serve as the voice of the customer within the organization.
- Team Management
- Build, mentor, and scale a high-performing marketing team, including specialists in digital marketing, content, branding, community, and partnerships.
- Cultivate a data-driven, innovative, and collaborative team culture.
- Manage marketing budgets and allocate resources efficiently across functions.
Qualifications
- Minimum 5 years of full stack marketing experience in crypto, fintech, financial services or internet companies.
- Strong understanding of local crypto markets, blockchain technology, and Web3 ecosystem.
- Proven track record of driving user growth, brand development, and global marketing campaigns.
- Experience leading large-scale digital acquisition, performance marketing, and community engagement.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Data-driven mindset with experience using analytics and marketing automation tools.
- Preferred / Nice-to-HavePrior experience at a crypto exchange, wallet, DeFi platform, or Web3 company.
- Strong industry network across media, KOLs, and crypto communities.
- Familiarity with regulatory considerations in different markets (AML/KYC, advertising restrictions, etc.).
- Bilingual English/local language is required to be able to coordinate with overseas partners and stakeholders.
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