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10 Best Web3 Marketing Agencies in {{year}}: Partner With The Best

Shivam Chhuneja

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The Ultimate {{year}} Web3 Marketing Career Guide: How to Land and Keep a Web3 Job In Marketing in 2025

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Event: AI marketing for Web3 with Tim Haldorsson

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Marketing Meme

<h3>Responsbilities:</h3><ul><ul><li>Harness the trends on the internet and capitalize on them to increase impressions and engagement</li><li>Work closely cross-functionally with design, content, performance marketing, product and other teams</li><li>Design, execute and help with large social campaignsHelp with managing end-to-end across Binance social accounts</li><li>Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance</li><li>Assisting the team across platforms to think of creative ideas, both for general posts and campaigns</li><li>Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance </li></ul></ul><h3>Requirements:</h3><ul><ul><li>Native or fluent English language is a must</li><li>Proficient Mandarin is a plus</li><li><b>Possessing a keen aesthetic sense, one has the ability to independently create memes, four-frame cartoons, and/or videos.</b></li><li>Experience in the video, media, and/or entertainment industry working with agencies, creators, or digital media companies</li><li>Deep expertise of the digital media landscape and capable of identifying internet trends and/or opportunities for content</li><li>Exceptional creativity in content ideation </li><li><b>Minimum 5-10 hours per week commitment</b></li></ul></ul>

Social Media Specialist - Meme and Creative video

<p>We’re the leading hiring platform for Web3 & crypto jobs — used by top-tier crypto companies around the world, such as Coinbase, Nansen, 1inch, Chainlink, P2P.org and others. As of today we have around 82k on X, 108k on LinkedIn, 52k on Telegram, and ~330k monthly page views. We’re looking for a full-stack Marketing Lead to take over our traffic and following growth across channels. This is a high-responsibility, high-autonomy role for someone who thrives in fast-moving startups. Reporting directly to the founder, who’s a serial tech entrepreneur with engineering/product background.</p><h3><strong>Who you are</strong></h3><ul><li>Prior full-time professional experience (2-3 years) in marketing teams in crypto / SaaS / mobile / web businesses. If you’ve worked in an office before, it’s a plus.</li><li>University degree. (Yes, we actually care about that!)</li><li>Experience making memes and showing up daily on X. Experience writing threads and adjusting context/message to a range of channels</li><li>Strong SEO and content production experience.</li><li>Passion and strong interest in crypto. You need to know who’s who, some historic context. Not less than 2 years in crypto.</li><li>Past experience and interest in HR / job search / hiring. We are a job board after all!</li><li>This role is remote, but a significant overlap with GMT+8 is required</li><li>Ability to work in tiny, high-agency teams</li><li>You should not be camera shy, or shy to jump on calls with the team or customers</li></ul><h3><strong>What you’ll do</strong></h3><ul><li>Lead our social media efforts across X, LinkedIn, Farcaster</li><li>Jump on new meme trends within 1-12 hours, and make them relevant to CJL’s target audiences: employers / web3 talent </li><li>Create polls and engage with commenters and other brands on social media</li><li>Create long form content for both talent and companies about hiring, job search in web3 and other adjacent topics</li><li>Create newsletters for both talent and companies/recruiters</li><li>Lead content partnerships - written interviews (potentially X spaces)</li><li>Event partnerships</li><li>Come up with new and evaluate existing marketing campaigns initiatives, their effectiveness and prioritize between them.</li><li>Take lots of initiatives. Come up with new processes, structures, ways we could do better</li><li>Adjust to the needs of the business and not be afraid to wear multiple hats</li><li>This is a “full stack individual contributor” role. You won’t be managing anyone except for yourself</li></ul><h3><strong>Who this is NOT for</strong></h3><ul><li>You are looking for mentorship (we won't be able to provide it here)</li><li>You constantly need to be told what to do</li><li>You can’t work independently and need colleagues to constantly give you feedback or set direction</li><li>You need “budget/ads/paid partnerships/KOLs/team” to succeed. We don’t do such things here. </li></ul><p><strong>Benefits</strong></p><ul><li>Be part of a small high-performing team. We are all seasoned software engineers.</li><li>$1500-3000 / month</li></ul><p>This role isn’t for everyone. But if you succeed, you’ll have an impact on how thousands of web3 companies grow. You’ll build relationships with industry leaders and play a key role in pushing adoption of crypto further.</p><p>Want to market a product Web3 teams and talent already love? Apply now.</p>

Marketing Lead

<b>Compensation:</b> $160k-$240k base + 0.1%-0.4% equity (depending on seniority)Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Pump, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.We’re hiring a <b>Marketing Lead</b> to own our brand and marketing strategy. You’ll report directly to <a href="https://www.linkedin.com/in/rriccio/" rel="noopener noreferrer nofollow ugc" target="_blank">Roberto</a> (co-founder & CPO) and be responsible for ensuring every ambitious founder knows Alliance exists – and applies. You’ll set strategy and execute it.<h3>What you’ll do</h3><ul><ul><li>Own and execute Alliance’s marketing strategy with a focus on driving founder applications.</li><li>Lead content across X (Twitter), LinkedIn, Good Game podcast (and clipping), video production, blog posts, and DAO comms.</li><li>Run live events, such as our Demo Days and MVP Hackathons.</li><li>Manage contractors (video, photo, editing) as needed.</li><li>Shape Alliance’s voice for crypto-native and Gen Z audiences.</li><li>Launch creative campaigns that put Alliance at the center of founder culture in NYC and globally.</li><li>Track, analyze, and optimize campaigns using data.</li></ul></ul><h3>What we’re looking for</h3><ul><ul><li><b>Crypto-native</b>: you understand the culture, memes, and market cycles.</li><li>Proven <b>marketing track record</b> at a leading crypto protocol, fund, or top-tier tech/VC firm. This is not an entry-level role.</li><li>Able to speak authentically to both <b>founders and Gen Z audiences</b>.</li><li>Exceptional at <b>X (Twitter)</b>, but know how to grow beyond the crypto bubble.</li><li>Hands-on <b>IC orientation</b>: you won’t be building a team – you are the team. Alliance is 13 people, everyone executes.</li><li>Extremely <b>high-agency</b>, entrepreneurial, self-driven.</li><li>Comfortable using modern <b>AI tools</b> to move faster.</li><li>Bonus: network of NYC creatives (video, photography, etc.).</li></ul></ul><h3>Examples of strong qualifications (good to have but not required)</h3><ul><ul><li>Marketing lead at Solana, Hyperliquid, or another top crypto protocol.</li><li>Led marketing at a tier-1 VC firm (e.g. Paradigm, Sequoia).</li><li>Product marketing at Meta, Stripe, OpenAI, or another category-defining tech company.</li><li>Founder or early team member of a VC-backed startup that raised millions in funding.</li><li>Clear signals of exceptional ability: competitive gaming/esports (chess, MtG, StarCraft), Math/Physics Olympiad medalist, top academic background (Harvard/Stanford/MIT), professional sports athlete, etc.</li></ul></ul><h3>Why NOT join us</h3><ul><ul><li>Not willing to get hands dirty: doesn’t matter how important you were in past organizations; at Alliance we’re all builders, not managers (even though many of us were managers in past lives).</li><li>Prioritizing work/life balance: this role demands focus, hunger, and a career-defining level of commitment. You must be locked in.</li><li>Low agency: if you need someone else to set your priorities or keep you on track, you will fail.</li><li>You can’t relocate to NYC. This is non-negotiable: our founders are here, and so are we.</li></ul></ul><h3>Why join us</h3><ul><ul><li>Work with the most ambitious founders in crypto (and AI). Learn firsthand from hundreds of startups succeeding – or failing.</li><li>Join a small, high-trust, high-performance team with outsized impact. We’re ex-Meta, WhatsApp, Coinbase, YC, and have collectively founded multiple venture-backed startups.</li><li>We’re backed by S-tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with angels such as Balaji Srinivasan (ex-Coinbase CTO), Kevin Weil (CPO at OpenAI), Kevin Lin (Twitch co-founder), and Jeremy Allaire (Circle CEO), among many others.</li><li>Direct ownership and visibility: your work shapes how the next generation of founders discovers Alliance.</li><li>Career accelerator: this role sets you up, experience- and network-wise, for any high-impact path in crypto/AI – at startups, venture firms, or your own company.</li><li>Alliance startups are reinventing industries – from media to payments – and improving the lives of everyday people. You’ll have a front-row seat as they change the world.</li></ul></ul>$160,000 - $240,000 a yearWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.<h3>Responsibilities</h3><ul><ul><li>Community Building & Engagement</li><li>Build, manage, and scale active communities across platforms (Discord, Telegram, Twitter/X, etc.).</li><li>Develop and execute engagement campaigns, events, and AMAs to drive user participation.</li><li>Foster healthy discussions, provide timely updates, and respond to inquiries.</li><li>Design and manage ambassador programs to empower community leaders and advocates.</li><li>Identify, nurture, and support power users and key opinion leaders.</li><li>Content & Communication</li><li>Monitor narratives and trends in the DeFi industry to create relevant daily content.</li><li>Translate complex Web3/crypto concepts into accessible, user-friendly communication.</li><li>Craft crypto-native content (memes, emojis, threads, short-form posts) that resonates with culture.</li><li>Create social media collateral (images, videos, graphics) when needed.</li><li>Cross-functional Collaboration & Feedback</li><li>Act as the liaison between the community and internal teams, gathering insights to inform product, marketing, and strategy.</li><li>Work closely with design, content, operations, and other teams to deliver aligned messaging.</li><li>Analytics & Insights</li><li>Track and analyze community and social metrics to measure engagement, growth, and sentiment.</li><li>Provide actionable insights to refine marketing campaigns and improve community strategy.</li></ul></ul><h3>Requirements</h3><ul><ul><li>3–5 years of experience in social media management (Web3/crypto experience strongly preferred).</li><li>Expert-level understanding of cryptocurrency, DeFi, and derivatives markets.</li><li>Strong knowledge of perpetual DEXs (perp trading platforms) is highly preferred.</li><li>Proven track record of building and scaling Web3 communities across multiple platforms.</li><li>Native-level English proficiency (written and spoken) with excellent grammar skills.</li><li>Web3 fluent — comfortable with memes, crypto culture, and community-driven narratives.</li><li>Hands-on experience with design tools (Figma, Adobe, or similar) to create collateral.</li><li>Strong time management skills with the ability to multitask, prioritize, and resolve issues independently.</li><li>Thrive in a fast-paced, evolving environment with the ability to pivot quickly.</li><li>Collaborative team player with a proactive, solutions-oriented mindset.</li></ul></ul>

Social Media & Community Specialist

<h3>🚀 About The Paradigm Shifters (Team TPS)</h3><p>We are building a next-generation public blockchain architecture powered by cutting-edge cryptographic technologies such as Zero-Knowledge Proofs (ZKP) and witness encryption. Through the innovative design of separating computation from verification, we significantly improve on-chain performance, user privacy, and system security.</p><p>The platform is modular and scalable, supporting a wide range of applications including payment systems and AI agents. Our goal is to drive the adoption and implementation of Web3 technologies across diverse scenarios.</p><p>Backed and built by pioneers in the blockchain space, including the Neo Foundation and a globally distributed team of well-known PhDs, cryptographers, researchers/engineers and leaders. We're in a well-funded stealth position, pre-launch with active R&D.</p><h3>🎯 The Role</h3><p><strong><em>Location: Remote (Anywhere in the United States</em></strong><em>); Type: Full-time; Start Date: ASAP</em></p><p>We’re hiring our <strong>1st Head of Marketing on the Founding Team</strong> — a strategic leader and hands-on sole builder who will launch and scale our brand from zero. This is a rare opportunity to architect the identity, developer appeal, and growth engine of a fundamentally new blockchain platform. Being on the founding team, you'll help shape key upcoming milestones, including initial announcement, pre-testnet marketing, ecosystem onboarding, community incentives and mainnet launch. You'll also work cross-functionally with our global team founders, engineering, research, GTM, operations and people teams, as well as external partners like the Neo Foundation, community and builders.</p><h3>🛠️ What You'll Do</h3><ul><li>Brand Development: Own the creation of our brand identity (name, logo, narrative, tone, visual design) from scratch — ensuring it resonates with developers and evokes technical credibility + rebellious spirit.</li><li>Developer & Product Marketing: Craft messaging and positioning that speaks directly to technical builders, cryptographers, and early adopters.</li><li>Content & Social Strategy: Build and manage technical and non-technical content across all platforms (X/Twitter, Youtube, LinkedIn, Discord, blog, newsletters, Farcaster, GPTs, etc. ). Translate complex ideas into sharp, engaging formats. SEO Strategy</li><li>Community & Ecosystem Growth: Drive early developer and user community initiatives. Activate Discord/Telegram, run technical AMAs, collaborate on hackathons.</li><li>Launch Planning: Work with the Executive team to develop/put into action the full Go-To-Market strategy for pre-launch, testnet, mainnet, and ecosystem partner integrations.</li><li>PR & Narrative Ownership: Work with media, influencers, and aligned thought leaders to shape and amplify our story in the crypto space.</li><li>Performance & Insights: Define KPIs, measure outcomes, and optimize across channels using data.</li><li>Onboarding & Managing vendor relationships like brand design studio, PR, partnerships, etc.</li></ul><h3>Requirements</h3><h3>✅ You Should Have</h3><ul><li>7+ years of crypto marketing experience, with at least 3+ years in a leadership role (CMO, Head of Marketing, etc.)</li><li>Track record of success marketing to developers — especially for L1s, ZK protocols, modular blockchains, or developer tooling</li><li>Fluency in blockchain evolving culture — from Ethereum and Solana to meme mechanics and on-chain community-building</li><li>Proven experience building a brand from zero — including naming, messaging, voice, and identity systems</li><li>Ability to balance technical depth with narrative simplicity</li><li>Obsession with the psychology of builders and investors — why they commit, switch, or evangelize</li><li>Deep understanding of multi-channel execution: social, content, events, community, and performance marketing</li></ul><h3>💎 Bonus Points</h3><ul><li>Experience launching or growing a blockchain brand using ZK or modular infrastructure</li><li>Past success building viral campaigns or emotionally resonant narratives in crypto</li><li>Content creation ability (writing, visual direction, or editing)</li><li>Strategic mindset with willingness to roll up sleeves — sole contributor to start</li><li>Familiar with tools like Notion, Figma, Webflow, X, Discord bots, Substack, etc.</li></ul><h3>Benefits</h3><h3>🌍 What We Offer</h3><ul><li>Competitive salary + meaningful token/equity upside to come</li><li>Global Remote-first culture with flexibility and autonomy</li><li>Backing from respected investors and projects from the space</li><li>Direct collaboration with world-class cryptographers, engineers, and protocol designers</li><li>The chance to create a brand that becomes iconic in the ZK/crypto space</li></ul><p><a href="https://apply.workable.com/teamtps/j/BB46EEE50F/apply/" rel="noopener noreferrer nofollow ugc" target="_blank">Apply for this job</a></p>

Job Title	Company Name	Salary	Location	Tags
Social Media Specialist - Meme and Creative video	Binance	5k/month	📍 South East Asia	Web3Non TechMarketingContent
Marketing Lead	CryptoJobsList	1.5k-3k/month	📍 Remote,Singapore	MarketingFull TimeNon TechRemote
Marketing Lead	Alliance	160k-240k/year	📍 New York City	Web3MarketingEntry LevelDAO
P Social Media & Community Specialist	Powered by Pioneer		📍 KL · 5 other locations	Web3MarketingTradingNon Tech
Chief of Marketing	Team TPS	100k-250k	Remote	MarketingWeb3ZKRemote

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