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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.About the RoleWe are seeking an experienced Data Analytics Product Manager to join our Binance Square team. This role will focus on product data analysis, identifying user pain points, and optimizing product performance through data-driven insights. The ideal candidate will serve as the bridge between product, data, and engineering teams, establishing robust analytics frameworks and tracking systems

Responsibilities

• Event Tracking Design & Implementation: Design and structure event tracking specifications for each product iteration cycle. Ensure accuracy and effectiveness of all feature tracking implementations, preventing data gaps and inconsistencies
• Data Dashboard Development & Maintenance: Collaborate with data teams to build comprehensive feature analytics dashboards and monitoring systems. Continuously update and optimize dashboard logic in alignment with product iterations and evolving requirements
• Data Insights & Reporting: Identify product design pain points through in-depth data mining and analysis. Provide actionable recommendations to support feature optimization and iteration planning with data-driven insights
• Solution Development & Execution: Translate data insights into concrete product solutions. Drive end-to-end execution by tracking development progress, ensuring complete implementation, and taking ownership of post-launch results and outcomes

Requirements

• 3-5 years of experience in product analytics, data analysis, or related roles in technology companies
• Strong proficiency in SQL with experience in large-scale databases
• Solid foundation in data mining techniques and statistical analysis methods
• Familiar with mainstream data analytics platforms such as Sensors Data, DataWind, etc.
• Hands-on experience in designing and implementing event tracking frameworks
• Ability to collaborate effectively with engineering teams
• Proficiency in both English and Chinese is required to be able to coordinate with overseas stakeholders
• Experience in cryptocurrency, fintech, or social media products
• Experience with experimentation platforms and A/B testing methodologies
• Background in business intelligence or data science

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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