Web3 Operations Sales jobs in Hong Kong, Hong Kong Sar
















Job Title | Company Name | Salary | Location | Tags | Posted | |
---|---|---|---|---|---|---|
Aptos | 📍 Singapore/Hong Kong | Web3MarketingNon TechSales | 1w | |||
Binance | 30k-50k/year | 📍 Hong Kong, Asia | Web3ResearchTradingSales | 3d |

Go-to-Market Lead, APAC
at Aptos
Mar 14, 2025

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.
Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.
Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.
About The Role:
We are seeking a highly strategic and results-driven GTM (Go-to-Market) Lead for APAC to spearhead the launch and market expansion of Aptos Labs’ products and services in the region. This role is critical to the success of our product launches and market penetration efforts, ensuring that we achieve our ambitious business goals. You will collaborate with cross-functional teams to develop and execute comprehensive GTM strategies that drive adoption and growth across the APAC region.
You will be directly responsible for:
- Developing and executing GTM strategies for Aptos Labs’ products and services across the APAC region.
- Collaborating with cross-functional teams (Product, Sales, Operations) to ensure seamless product launches and market entries.
- Managing timelines, budgets, and resources for GTM activities, ensuring alignment with business objectives.
- Measuring and optimizing the success of GTM initiatives, providing insights and recommendations for continuous improvement.
- Working closely with the Brand and Events Lead and Partner Marketing Lead to synchronize efforts and ensure consistency in messaging and execution.
- Overseeing KOL program management related to product launches, ensuring that influencers are effectively engaged and aligned with GTM strategies.
- Potentially managing a Program Manager to ensure the successful execution of complex, multi-faceted GTM initiatives.
What you'll work on:
- Collaborate with Aptos leadership and key stakeholders to craft and execute a robust GTM strategy tailored to the unique needs of the APAC region.
- Lead the planning and execution of product launches, campaigns, ensuring that all aspects of the launch process are well-coordinated and aligned with business goals.
- Partner with the Product and Business teams to customize Aptos’s offerings to meet the specific needs of the APAC market.
- Manage and optimize GTM resources, including budget allocation, project timelines, and cross-functional coordination.
- Establish and maintain relationships with key stakeholders within the APAC market, ensuring that our GTM strategies are informed by local insights and market dynamics.
- Monitor the performance of GTM initiatives, using data to refine strategies and drive continuous improvement.
- Provide strategic feedback to Aptos leadership to influence global GTM strategies and ensure regional alignment.
Qualifications:
- 10+ years of experience in go-to-market strategy, product marketing, or a related field, preferably within the Web3 or technology sectors.
- Proven track record of successfully launching products, campaigns and driving market growth in the APAC region.
- Strong strategic thinking and project management skills, with the ability to manage complex, multi-faceted initiatives.
- Experience in managing affiliate and community channels as part of GTM campaigns.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in English; knowledge of Mandarin or another APAC language is a plus.
- Willingness to travel within the APAC region as needed to manage GTM activities and stakeholder relationships.
Our Benefits
- 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
- Equipment of your choice
- Flexible vacation time, 11 holidays, and floating company days off
- Competitive Salary
- Equity (RSUs) (US employees)
- Protocol Token Grants
- 401k matching (US Employees)
- Fun and inclusive in-person and digital events
Aptos is committed to diversity in the workplace, and we’re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.
We are committed to providing a safe and secure hiring process for all applicants. Unfortunately, there are individuals who may attempt to impersonate Aptos or our employees for fraudulent purposes.To protect yourself, please be aware of the following:
- We will never ask you for payment of any kind during the application or onboarding process, including fees for background checks, training, or equipment.
- We will always communicate with you using our official company email domain.
- We will never request your personal financial information, such as your social security number or bank account details, during the initial application stages or via email or a video/voice call when onboarding.
Listed in: Web3 Jobs, Web3 Web3 Jobs, Marketing Web3 Jobs, Non Tech Web3 Jobs, Sales Crypto Jobs, Security Web3 Jobs, Operations Web3 Jobs, Community Crypto Jobs, Manager Web3 Jobs, Open Source Crypto Jobs, Data Web3 Jobs, Full Time Crypto Jobs.


Chief of Staff & SVP SalesTheStreet / Roundtable
CryptoJobsList has been great! About to hire 1 new rep and considering countless others as well.


Co-Founder and COOMultiverse
The application quantity is much more than anticipated! We also found several attractive candidates. The salary, location, and skill set range is very broad, making finding the right person for the job pretty easy. It’s not the first time we post an open position here, and that won’t be the last.


Co-Founder and COOStickies
We hired our Head of Social through CryptoJobsList and received an impressive talent pool of over 80 passionate individuals interested in working in the crypto space. After interviewing 10 candidates, we found the perfect fit for our team. The platform was easy to use, and the team was incredibly responsive and helpful throughout the hiring process. As a consumer web3 startup, we highly recommend CryptoJobsList for any company looking to hire top talent in the crypto industry.


Co-Founder, Head of Product & OpsID8R
We've had a first round of interviews with 5+ applicants from CryptoJobsList and, like last time, it has been our best source of leads. We are still in the process of doing a second round of interviews and anticipate closing the role in the next week or two.


HR DirectorP2P.org
At P2P.org, we recognize the importance of connecting talented individuals with exciting opportunities in the dynamic and ever-evolving world of cryptocurrency and blockchain. As a company at the forefront of the blockchain and crypto revolution, we know the importance of connecting with top talent in the industry. That's why we consider CryptoJobsList to be an invaluable resource for finding and attracting the best and brightest minds in this field. It has proven to be a valuable and effective tool in our hiring efforts and we are grateful for the opportunities it has presented us.


Co-Founder & CEOWalletChat
We have already made several hires via CryptoJobsList. So far, we are happy with each one of them. CJL offers an easy to use platform and the candidates we receive are generally well versed with and a good fit for the web3 space — which is a challenge when hiring via traditional platforms. On top of this, the team has been super responsive whenever we've tried reaching out and we feel like we are talking to a friend. Excited to keep seeing CJL grow together with us, as we deliver the future of wallet-to-wallet messaging!


Founder & COOAavegotchi | Pixelcraft Studios
We've got a really strong looking shortlist and will be having calls all through this week with those. I'm quite pleased with the results!


Chief of StaffUMA Project
We recently switched to using CryptoJobsList as our primary crypto job board provider, and I have been pretty impressed thus far with the talent coming through. The latest feature of having a dashboard is a game changer, so thank you!


Co-founderFloating Point Group
Kevin here, founder of Floating Point Group. I just wanted to say that you guys are killing it. Some of our best applicants are coming from your site. Very happy with what we’re seeing so far!


Co-founder & HostEpicenter Podcast
I'd recommend using CryptoJobsList if you're looking to hire someone in crypto, they cater to a number of different skill sets including marketing and community sales and business development traders and of course, developers and engineers. We hired our CMO here!


Head of People OperationsStatus
What made CJL stand out from other options? The availability oftalent that was really passionate about working in the crypto space. We received 150+ applications, interviewed 10 and hired the one from CryptoJobsList.


Chief of Staff & SVP SalesTheStreet / Roundtable
CryptoJobsList has been great! About to hire 1 new rep and considering countless others as well.


Co-Founder and COOMultiverse
The application quantity is much more than anticipated! We also found several attractive candidates. The salary, location, and skill set range is very broad, making finding the right person for the job pretty easy. It’s not the first time we post an open position here, and that won’t be the last.


Co-Founder and COOStickies
We hired our Head of Social through CryptoJobsList and received an impressive talent pool of over 80 passionate individuals interested in working in the crypto space. After interviewing 10 candidates, we found the perfect fit for our team. The platform was easy to use, and the team was incredibly responsive and helpful throughout the hiring process. As a consumer web3 startup, we highly recommend CryptoJobsList for any company looking to hire top talent in the crypto industry.


Co-Founder, Head of Product & OpsID8R
We've had a first round of interviews with 5+ applicants from CryptoJobsList and, like last time, it has been our best source of leads. We are still in the process of doing a second round of interviews and anticipate closing the role in the next week or two.


HR DirectorP2P.org
At P2P.org, we recognize the importance of connecting talented individuals with exciting opportunities in the dynamic and ever-evolving world of cryptocurrency and blockchain. As a company at the forefront of the blockchain and crypto revolution, we know the importance of connecting with top talent in the industry. That's why we consider CryptoJobsList to be an invaluable resource for finding and attracting the best and brightest minds in this field. It has proven to be a valuable and effective tool in our hiring efforts and we are grateful for the opportunities it has presented us.


Co-Founder & CEOWalletChat
We have already made several hires via CryptoJobsList. So far, we are happy with each one of them. CJL offers an easy to use platform and the candidates we receive are generally well versed with and a good fit for the web3 space — which is a challenge when hiring via traditional platforms. On top of this, the team has been super responsive whenever we've tried reaching out and we feel like we are talking to a friend. Excited to keep seeing CJL grow together with us, as we deliver the future of wallet-to-wallet messaging!


Founder & COOAavegotchi | Pixelcraft Studios
We've got a really strong looking shortlist and will be having calls all through this week with those. I'm quite pleased with the results!


Chief of StaffUMA Project
We recently switched to using CryptoJobsList as our primary crypto job board provider, and I have been pretty impressed thus far with the talent coming through. The latest feature of having a dashboard is a game changer, so thank you!


Co-founderFloating Point Group
Kevin here, founder of Floating Point Group. I just wanted to say that you guys are killing it. Some of our best applicants are coming from your site. Very happy with what we’re seeing so far!


Co-founder & HostEpicenter Podcast
I'd recommend using CryptoJobsList if you're looking to hire someone in crypto, they cater to a number of different skill sets including marketing and community sales and business development traders and of course, developers and engineers. We hired our CMO here!


Head of People OperationsStatus
What made CJL stand out from other options? The availability oftalent that was really passionate about working in the crypto space. We received 150+ applications, interviewed 10 and hired the one from CryptoJobsList.


Project LeadTHORChain
We received over a dozen high-quality job applications in less than a week to this post. It has been very effective and would highly recommend. Service is excellent, UX simple. Thanks CryptoJobsList!


General ManagerMeld Gold
Great experience. We have had excellent candidates via Raman and the CryptoJobsList platform. Will definitely use again as we build out other components of the team!


Communications LeadKleros
CryptoJobsList drives more qualified leads than AngelList!


Cofounder & COOFleek
We've gotten great leads for developers from CryptoJobsList. I'm definitely a continuous user going forward!


Founder & CEODataStreamX
The quality of the candidates are by far more relevant and experienced than on other boards. They are in the crypto space and have the past experience to hit the ground running.


Co-founder & COOAID Technology
Each time their services have been nothing short of exceptional. The platform has consistently provided us with a large pool of qualified candidates for various roles within our company. The user-friendly interface and the efficient recruitment process has made it easy for us to fill positions quickly and effectively. We are grateful for the help and support provided by CJL and highly recommend their services to anyone looking to fill roles in the crypto industry.

Marketing & Communications DirectorAdel
We posted on CryptoJobsList looking for marketing help with community engagement, digital marketing and social media and found two highly qualified candidates within days! We interviewed and hired them within three weeks.


Project LeadTHORChain
We received over a dozen high-quality job applications in less than a week to this post. It has been very effective and would highly recommend. Service is excellent, UX simple. Thanks CryptoJobsList!


General ManagerMeld Gold
Great experience. We have had excellent candidates via Raman and the CryptoJobsList platform. Will definitely use again as we build out other components of the team!


Communications LeadKleros
CryptoJobsList drives more qualified leads than AngelList!


Cofounder & COOFleek
We've gotten great leads for developers from CryptoJobsList. I'm definitely a continuous user going forward!


Founder & CEODataStreamX
The quality of the candidates are by far more relevant and experienced than on other boards. They are in the crypto space and have the past experience to hit the ground running.


Co-founder & COOAID Technology
Each time their services have been nothing short of exceptional. The platform has consistently provided us with a large pool of qualified candidates for various roles within our company. The user-friendly interface and the efficient recruitment process has made it easy for us to fill positions quickly and effectively. We are grateful for the help and support provided by CJL and highly recommend their services to anyone looking to fill roles in the crypto industry.

Marketing & Communications DirectorAdel
We posted on CryptoJobsList looking for marketing help with community engagement, digital marketing and social media and found two highly qualified candidates within days! We interviewed and hired them within three weeks.