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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.The Central Product Team at Binance is where innovation meets user experience. We're shaping the core platforms and services that support Binance’s global ecosystem, optimizing user interactions, and enhancing operational efficiency. If you're passionate about building scalable, secure solutions that drive crypto adoption, join us and be part of a team that's redefining the digital asset experience. 

Responsibilities

• Own and drive the full product design lifecycle from discovery to final hand-off, including research, wireframing, prototyping, and high-fidelity UI design.
• Design intuitive, engaging user experiences for web and mobile platforms that integrate crypto trading, community feeds, and live features.
• Collaborate closely with product managers, development teams and business stakeholders to implement and refine design solutions.
• Participate in design reviews, providing expert insights and constructive feedback to enhance product design.
• Stay up to date on trends in crypto, social apps, and livestreaming to inform product innovation and continuously elevate design quality and creativity.

Requirements

• At least 5 years of experience in product design, preferably within the crypto, social media, or livestreaming industries.
• Proficient in design tools such as Figma, Sketch, and Adobe XD, with hands-on experience using prototyping tools like Principle and Axure.
• Strong visual and interaction design skills, with a deep understanding of user experience principles.
• Excellent communication skills and a team-oriented mindset, with the ability to drive effective cross-functional collaboration.
• Strong organizational skills, with the ability to manage multiple projects efficiently in a fast-paced environment.
• Proficient in both English & Chinese is required to be able to coordinate with overseas partners and stakeholders.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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